Saudi ministry taps Fitness Time gyms in new health campaign

The one-year deal will see Fitness Time gyms reinforcing the ministry message of the importance of physical activities

  
A Saudi man wearing a protective face mask exercises at a gym after the announcement of the easing of lockdown measures amid the coronavirus disease (COVID-19) outbreak, in Riyadh, Saudi Arabia June 23, 2020.

A Saudi man wearing a protective face mask exercises at a gym after the announcement of the easing of lockdown measures amid the coronavirus disease (COVID-19) outbreak, in Riyadh, Saudi Arabia June 23, 2020.

REUTERS/Ahmed Yosri
 
DUBAI: Saudi Arabia’s Ministry of Health has signed an agreement with Leejam Sports Company to ramp up its new health campaign across the Kingdom, the company said in a stock exchange filing.


The one-year deal will see Fitness Time gyms reinforcing the ministry message of the importance of physical activities – part of a global campaign called “Exercise is Medicine.”

Run by the American College of Sports Medicine, the campaign works to make physical activity assessment a standard in clinical care.

It encourages physicians and other providers to include physical activity when designing treatment plans, according to the campaign website.

The deal includes traditional advertisement in Fitness Time gyms across Saudi Arabia, as well as the possible use of their facilities for group therapy sessions hosted by the ministry.

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