|05 December, 2016

Riva fashion to open first outlet at MGM Oman mall

Mall will be home to the first ever Riva fashion outlet in Oman.

Riva fashion to open first outlet at MGM Oman mall
05 December 2016

Muscat: As part of its expansion works, expected to be launched in the coming months, MGM announced that the mall will be home to the first ever Riva outlet in Oman.

Commenting on the new brand, Hassan Jaboub, General Manager of MGM said, “MGM constantly endeavours to attract brands that have proved their presence in global markets in order to provide our customers in Oman with the latest in fashion; saving them the trouble of having to travel abroad to obtain products from such brands. When talking about ladies’ fashion, Riva is considered to be amongst the leading apparel and accessories brands, and has had a strong presence in all GCC capitals for several years now. Today, we welcome its first ever Branch in Muscat at MGM, which I believe will be a go-to fashion store for women across the country.”

Awni Al-Adam, ARMADA RETAIL CONCEPT, Regional Manager said, “We are happy to enter the Omani market through one of the largest and most popular shopping destinations in Muscat. Our group has proven its presence in a number of markets in the region, totalling 30 outlets in five countries. Today we are adding this outlet which is the first of its kind in Oman. Through our outlet, we will provide a collection of unique ladies’ fashion for women in Oman.”


“Riva was awarded the ‘Best in Apparel and Accessories’ in the Middle East, at an award ceremony held at Kensington Palace in London last September. This was the first nomination we ever received for the award, which clearly reflects the position of strength we have reached over the last two decades,” Awni Al-Adam added.

Created in 1997, Riva has been addressing women aged between 18 and 45 with a youthful outlook on life and an open, enquiring mind. Through its collections, Riva brand enjoys a loyal customer base, built up over 19 years, who trust a fashion alternative offering quality and fabulous styles. Riva offers the latest fashion combined with comfort for those who see the world through today’s eyes. Steady growth over the years has turned Riva into a consolidated brand and a major fashion reference in the Middle East Today Riva is present in five countries with more than 30 directly operated stores.

Our creations draw feminine, chic and sensual women, with character and personality. Always maintaining the Middle Eastern ladies’ tradition and reaching with every piece a universal elegance. This category is our main line of signature Parisian designed collection of sophisticated and inspiring styles made from quality fabric, vivid colors and beautiful feminine silhouettes. The points of strength is continuous introduction of new lines to encourage Riva customers to make repeated visit.

Awni Al-Adam added, “The ARMADA RETAIL CONCEPT endeavours to overcome the challenging equation that is the effective combination of high quality and affordable pricing; which, at the same time, is in line with global fashion trends. We are confident that we will succeed in attracting women across Oman, and we are pleased to provide them the best of our designers’ creations.” 

“MGM is preparing to celebrate its 5th anniversary, which coincides with the launch of the new expansions of the third phase adding more than 130 shops. This will make MGM the largest shopping destination in Oman. With Riva brand coming soon to MGM, we are confident the mall will be the number one destination for visitors; offering the widest collection of local, regional and international product under one roof, with unique shopping experience for our visitors,” Hassan Jaboub concluded.

Muscat Grand Mall is Oman’s favourite lifestyle and shopping destination and recipient of the MENA ICSC Award for marketing excellence. It is the fastest growing lifestyle hub in the Sultanate offering choice and convenience for shoppers and residents, as part of a combined leisure experience. Boasting a three-screen cinema, high-end residences and office space, in addition to hosting the largest food court in Oman, Muscat Grand Mall will celebrate its fifth anniversary of operations in Muscat. MGM will continue to be home to leading global.

Enjoy the ultimate shopping experience at Muscat Grand Mall along with variety of dining, amusement and fun activities take place. Learn more about MGM through the official Facebook page @muscatgrandmallofficial or on Twitter @muscatgrandmall and Instagram @muscatgrandmall.

Learn more about Riva through the official Instagram page @rivafashionme


© Press Release 2016

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