Dubai: OPPO — a leading global smartphone brand — is extending its presence in the region with the announcement of new distributors for its smartphones, including UAE’s Lulu Hypermarket, one of the biggest organized retailers across GCC.
The new partnership with Lulu in the UAE marks the beginning of a relationship that will evolve to cover the GCC. In addition to retail presence, Lulu will work with OPPO by providing marketing support in several GCC countries.
Andy Shi, President of OPPO Middle East and Africa, said: “We are thrilled to enter into partnerships with prestigious brands such as Lulu Hypermarket. This new collaboration will help to take OPPO further across the region, by placing our smartphones in some of our consumers’ favorite retail locations. This growth signifies the success of our brand in the GCC and sets the stage for continued evolution of OPPO in this exciting and promising market.”
Recent months have seen OPPO demonstrate its commitment to the Middle East region, through a series of local partnerships with leading communications providers, as well as with distribution partners. OPPO has established its regional headquarters in Dubai, which was the location selected for the first international launch of the new OPPO Reno series, following the smartphones’ introduction in China. The company is committed to being a key contributor to the region’s 5G ecosystem, and is helping to shape the next generation of connectivity through contributions in research, software and hardware development, and deep consumer insight.
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OPPO PR Team
Email: oppo.mena@bcw-global.com
About OPPO
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. Today OPPO’s business covers 40 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Oman, Kenya and Nigeria. OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO R Series. OPPO will continue to evolve its local product line to offer more premium series to young consumers in the region.
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