• New limited edition products launched for 2019 AFCON
  • Stadium samples and customer awards throughout 2019 AFCON
  • Temmy’s teams up with the Egyptian Food Bank to donate eight tons of food

Cairo: Bisco Misr and Temmy’s, two iconic brands from the Egyptian business of the global food industry leader Kellogg, are sponsoring the 2019 African Cup of Nations. Temmy’s® is the breakfast provider for all AFCON teams with “Champs Breakfast” and Cocoa Lovers of Bisco Misr launched its limited edition product “Crunchy Bites” in celebration of the tournament.

“Sponsoring the 2019 African Cup of Nations is an honor we share with our partners, employees across the region, and with millions of football fans around the world,” said Amr Farghal, Vice President and Managing Director, Kellogg MENAT (Middle East, North Africa and Turkey). “For more than 60 years, Bisco Misr has been an integral part of the Egyptian community embodying our commitment to invest in people and building on our legacy of providing much-needed energy snacks to school students back in 1960s. Today, we reassert our commitment to the Egyptian people by supporting millions of loyal fans and the national team in their quest for victory.”

To kick off 2019 AFCON in style, Bisco Misr’s Cocoa Lovers and Temmy’s have launched a number of activities across its social media platforms to give Egyptian fans the opportunity to win tickets to upcoming games, a huge sampling event at the stadium as well as special booths and unique giveaways for all customers. On the stakeholder side, Bisco Misr and Temmy’s hosted a special event for distributors and partners that was attended by Ahmed El Bakary, CEO of Kellogg’s, the leadership team of both companies, more than 100 of the top wholesale traders in the local market, Bisco Misr and Temmy’s employees, and select leading sports figures.

Feeding people in need is one of the key pillars of Kellogg’s overarching Heart & Soul strategy to give back to the community. Capitalizing on this strategy and in celebration of the sponsorship, Temmy’s decided to team up with the Egyptian Food Bank to donate around eight tons of food for the people in need across Egypt.

Egypt stunned the world with a breathtaking opening ceremony that attracted global attention. This is the fifth time Egypt is hosting AFCON, welcoming the teams to six stadiums in four cities. The final will be played on July 19 at the Cairo International Stadium. Egypt has won the tournament seven times since the first tournament was held in 1957, more than any other country among the 24 competing this year.

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Kellogg MENAT Company Profile 
Kellogg company’s global manufacturing footprint, spans over four regions: North America, Latin America, Europe and AMEA, where we market nearly 1,800 products in more than 180 countries.

Kellogg MENAT spans across Middle East, North Africa, Turkey and Pakistan. We strive to enrich and delight our consumers through foods and brands that matter. Our iconic brands in the region include Pringles®, Special K®, Kellogg's Corn Flakes®, Temmy’s® cereals, Bisco Misr®, Cocoa Lovers, Datto and more..

With our partners, our food is marketed in 25 countries, supported by 3,500+ employees and 7 manufacturing facilities in MENAT. In 2015, Kellogg’s company acquired Bisco Misr and Mass Food in Egypt as a strategic fit to its ambitious plans to expand its presence in the region and turn Egypt into a supply hub for the EMEA region.

Since then, Kellogg has shown tremendous commitment to the Egyptian market/consumer. We have been heavily investing behind our people and food safety, and we have gone a long way in upgrading our manufacturing infrastructure and in the training and development of our people.

Our vision is to build a strong organization that will be one of Egypt’s biggest food companies.

We have very ambitious plans for Egypt, turning it into the central hub to supply our region.

Bisco Misr was established in 1957 and for decades acted as the trusted supplier for schools, governmental organizations, the army and the traditional market. Bisco Misr is the biggest biscuits company in Egypt and one of the top 5 biscuit companies in the Middle East and Africa.

Mass Food was established in 1996 as the first company to produce extruded Breakfast Cereals in Egypt with exports to over 45 countries.

From our kitchens to our consumers’ homes across the region, we take pride in making simple, great-tasting foods that are sourced, produced and marketed responsibly.

We are also a company with Heart & Soul, committed to creating three billion Better Days globally by the end of 2025 through our Breakfasts for Better Days global purpose platform.

For media inquiries, please contact:
Mai Mohsen
TRACCS PR
Email: mai.mohsen@traccs.net
Mobile: 01025284447

© Press Release 2019

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