JEDDAH — Four-in-five Saudi consumers expect an immediate response from the organizations and vendors they contact – part of a growing demand for ‘SuperServe’ customer engagement, according to the latest global research report conducted by Avaya Holdings Corp. and Davies Hickman Partners.

The two companies polled 8,000 consumers across Australia, France, Germany, Italy, Saudi Arabia, Singapore, South Africa, the UAE and the UK, on their views on interacting with large organizations. The findings reveal a demand among consumers for ‘SuperServe’ organizations – those that go above and beyond typical levels of service to anticipate and act upon customer requests.

According to the report, 80% of Saudi consumers believe that large organizations should make customer contact easier, compared to a global average of 79%. The report also found that Saudi consumers are more demanding of SuperServe organizations, with 80% wanting an immediate response from the organizations they contact. That figure is compared to global average of 79%.