GCC banks accelerate COVID-19-spurred digitalisation- Markaz

The report highlights several aspects of the digital readiness of GCC banks

Image used for illustrative purpose.

Image used for illustrative purpose.

Getty Images

The banks in GCC are expanding their digital footprint to keep up with the digitalisation trend driven by the coronavirus (COVID-19) pandemic, according to a report released by Marmore MENA Intelligence, the research arm of Kuwait Financial Centre 'Markaz'.

The report highlights several aspects of the digital readiness of banks in GCC and how top banks are promoting their digital presence across various customer touchpoints such as websites, mobile apps, and social media.

The report referred that as banks are deploying digitalisation, the initiatives should be evaluated in terms of three key aspects, comprising feature sophistication, business impact, and integration with the customer journey.

Websites and mobile apps could help banks to expand their customer outreach, alongside social media platforms, enabling them to adopt effective digitalisation strategies and initiatives.

Source: Mubasher

All Rights Reserved - Mubasher Info © 2005 - 2021 Provided by SyndiGate Media Inc. (Syndigate.info).

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.

More From Financial Services