Kanoo Travel, a fully owned business of Yusuf bin Ahmed Kanoo Group (YBA Kanoo), has signed an agreement with US-based Cvent to utilise its complete suite of event management solutions, at the Arabian Travel Market (ATM) being held in Dubai, UAE.
One of the largest travel management companies in the Mena region, Kanoo Travel specialises in corporate, marine, and leisure travel, as well as airline representation and Meetings Incentives Conferences and Events (Mice).
The partnership is a first-of-its-kind collaboration for Kanoo Travel as it becomes one of the first corporate travel management companies in the region to benefit from Cvent's integrated technology solutions which include online registration, onsite badging and check-in, mobile event apps, and feedback and reporting solutions.
Cvent is a market leader in meetings, events, and hospitality technology. Its event technology solutions will offer ATM attendees enhanced engagement and networking opportunities and will allow Kanoo Travel to manage and deliver a more impactful and memorable overall event experience, said a statement from the company.
In addition to using Cvent’s onsite event technology, the company will also utilise Cvent’s venue sourcing platform – the Cvent Supplier Network (CSN) which will help to simplify and automate the event venue selection process.
Featuring more than 260,000 hotels, resorts and special event venues, the CSN is one of the world's largest databases of detailed venue information.
Nabeel Kanoo, president of Kanoo Travel, said: “We are embracing the digital transformation in the travel and hospitality industry and it’s serious about adapting the latest technology solutions which add value to its customers.”
“By partnering with Cvent we will be providing our customers with a comprehensive event management platform which will handle the entire event lifecycle and we will be able to offer them venues and hotels with competitive prices,” he added.
Gokul Bajaj, head of sales and partnerships and general manager at Cvent Dubai, said: “We are excited to be working with Kanoo Travel, a market-leading organisation that recognises the importance of digital transformation and automation and we’re proud to partner with them to further support the growing UAE event technology industry.”
“With Dubai’s expanding Mice market, the Arabian Travel Market offers a unique opportunity to showcase the power of technology in transforming meetings and events. With more than 20 years in the industry, our company is well positioned to lead this digital effort by offering solutions that make live events more engaging, strategic and impactful,” he added.
Kanoo Travel operates a network of more than 70 Iata locations and has longstanding affiliations with some of the largest institutions in the world.
Last year, Cvent opened its first office in the Middle East. Located in the heart of Dubai, the location now serves as a regional hub enabling the company to service regional clients more quickly and address the growing demand for its event and hospitality cloud platforms in the Middle East and Africa.
With more than 100 customers in the region, Cvent has established a strong client base including top brands and leading luxury hotels such as Qatar Foundation, Arabian Exhibition Management, Marriott Hotels, Shangri-La Hotel, and Atlantis-The Palm. – TradeArabia News Service
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