DAMMAM —Almajdouie Motors Company announced its official acquisition of the French Peugeot car dealership in Saudi Arabia. The announcement was made at a special press conference held by the company in the presence of Samir Cherfan, Executive Vice President of Middle East and Africa Region at Groupe PSA, and Yousef Bin Ali Almajdouie, CEO of Almajdouie Motors.
Speaking on the occasion, Yousef Bin Ali Almajdouie, said: "After more than 35 years of the inception of Almajdouie Motors Group, and building a successful partnership with international groups, Today is an important turning point for us to complete our march of success that we have all achieved; thanks to Allah almighty, and thanks to your support our dear customers. I would like to take this opportunity to thank Peugeot for the trust that they have given us to be here today at this event which represent a new era for us based on our solid growth strategy, and another quality step in the Kingdom that strengthen our presence in the market and strengthens our reputation as one of the most important and active car dealers.”
"We have sought this distinctive brand based on studies of the Saudi market, and the results have shown that Peugeot cars enjoy a good reputation among the consumers, in view of their great technology and strong performance. We, from our side, will utilize all our energies and capabilities to keep up the reputation and image of Peugeot cars through the first steps of this new partnership.” He added:
On the next phase plan, Almajdouie commented as saying:” We will be fully committed to serving the existing Peugeot customers and car owners, and will support them by all means as this is an essential part of our strategy to provide the highest standards of service.”
Meanwhile, Samir Cherfan, commenting on the occasion, said: “The extensive experience of Almajdouie Motors Group has greatly encouraged us to enter into a strategic partnership with them. We are confident that Peugeot brand will be elevated in the Kingdom with it’s advanced technology and Almajdouie Group’s expertise and customer service.”
On the sidelines of the press conference, the all-new 2020 Peugeot 508 was unveiled and launched in the Kingdom for the first time. This model reflects the elegance, technology and manufacturing quality of the French company, Peugeot.
The all-new Peugeot 508 is powered by the latest-generation PureTech engine, compliant with Euro 4 standards. The 1.6LTurbo petrol engine offers unmatched efficiency without compromising on power delivery.
The engine is mated with a new 6-speed automatic gearbox, which offers quick and seamless gearshifts. The paddle shifts on the steering wheel offer enhanced control and ensure a seamless drive.