Affordable, accurate and fast information gathering tool
Service will be launched across the Arab region
YouGovSiraj, the region's thought leader in market research, has developed an online Omnibus Service, specifically for the Arab world. The launch of YouGovSiraj's Omnibus will revolutionise market research in the region by providing businesses with a much more accesible, affordable and user-friendly form of polling.
"These days business decision making no longer has to be done blind. If clients have a question they need answering about how the public feel, now they can ask it quickly, cost effectively and safe in the knowledge the result will be accurate. It is a huge help in business, demystifying consumer thinking." Said Nassim Ghrayeb, CEO of YouGovSiraj.
YouGovSiraj's online omnibus means private, public or not-for-profit organisations can can easily access the views of the general populations of UAE, Saudi Arabia, Syria, Morocco and Egypt. It is a research solution which enables clients to gauge public opinion in a way that is cost effective, fast and accurate.
"This service is a very powerful tool. It means companies, organisations or individuals can hear directly from the consumer. It has untold benefits and is not expensive." Continued Nassim Ghrayeb, CEO.
The online Omnibus service allows questions from a variety of different companies to be pooled together in one survey. The survey is sent out via e-mail to an urban adult sample, in the given country. This means the cost of setting up the survey is shared amongst several clients. Prelimenary results can be sent out after 48 hours. YouGovSiraj is launching this service in UAE, KSA, Morocco, Egypt and Syria. Additional countries will be added to this list in the future.
How Omnibus can be of benefit to businesses in general ?
- Gauge public opinion on a multitude of issues
- Opinion polling for PR companies' use in the media
- Quick concept testing
- Awareness, usage and indicence checks
- Profile demographics and estimate of market share
- Regular tracking of reactions & opinion on specific issues
Internet Penetration
In the age of 24 hour news channels and internet news portals research methodolgy needs to adapt, to avoid being out-dated. Internet penetration is growing fast in the region, across all key demographic groups. Levels are set to double in three years to 50 million of a population of 290 million. This means 17% of the region's population will be online. The current global average is 18%. This fast growth means YouGovSiraj is now able to offer the same regular omnibus services online that are common place in Europe and N. America.
What is an Omnibus Research Service/How it works?
This is a service where our clients can buy research by the question. The questions from different clients are verified by YouGovSiraj then put together into one survey. This survey is then sent out to be completed by a sample that is representative of the population of the chosen country (UAE/Saudi/Egypt/Morocco/Syria). This sample is invited to complete the survey via e-mail. Only registered YouGovSiraj panel members are invited to respond to the online Omnibus surveys. When members join the panel they complete a detailed profiling registration form. This process enables YouGovSiraj to select a representative sample of consumers each time a survey is conducted.
Methodology: Why is YouGovSiraj's online research more accurate?
As pioneers of online research, we have tried and tested our methodology by predicting election results. This process has demonstrated our unparalleled accuracy amongst our competition. Reasons for greater levels of accuracy:
- Respondents are more considered at their computer - not rushed in public place
- Respondents are more honest - more likely to give honest opinion in online self-completion than to a complete stranger
- Self-completion - less middle-man error
- Larger sample sizes
Omnibus Overview
Countries:
KSA
UAE
Morocco
Egypt
Syria
Sample size:
500 minimum.
Timings:
Deadline for clients is the first Monday of each month.
Results:
Individual tables sent via e-mail: analysis by gender, age, nationality (UAE only), country and social class. Delivery of topline results within 48 hours.
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Notes to Editors
YouGovSiraj is a leading regional research company offering quantitative and qualitative research, with both online and offline methodologies. Its specialist areas are opinion polling for the media, online research and qualitative research. By employing the best minds in research, including a large number of Arabic speakers, the company prides itself on its accuracy and insightful analysis.
YouGovSiraj is well known for its media polling. The company works as the exclusive pollsters for The Gulf News, Al Arabiya News Channel, Arabian Business in this region. In the UK YouGov provides polls for all the major newspapers including The Daily Telegraph, The Sunday Times and the Mail on Sunday.
Contact:
Joanna Longworth
Chief Marketing Officer
Tel: 04 367 0340
Mob: 050 848 7038
© Press Release 2007
