23 April 2013

- Coconut shells provide inspiration for charcoal substitute briquettes that minimise environmental impact

- New briquettes burn hotter, leave less ash and gives food a great smokey flavour

(UAE) Weber®, the world's premier brand for charcoal, gas and electric BBQs (and grilling accessories) has introduced an eco-friendly alternative to charcoal to the Middle East with a range of briquettes made from coconuts shells.

Grill Briquettes from Weber® is a 100% natural product that delivers a viable alternative to charcoal. The briquettes not only deliver a fantastic grilling experience but also significantly reduce the environmental impact of barbequing.

Weber's coconut shell briquettes burn hotter and leave less ash than traditional charcoal - and because they are made from coconut shells they are 100% biodegradable and emit significantly less carbon dioxide and smoke emissions than those associated with using a fossil fuel. The briquettes contain no artificial additives or binders and are free of other added chemicals.

Grill Briquettes from Weber® are priced at AED 25 for a 3kg bag. They are currently available in the UAE from ACE, Choithrams, Dubai Garden Centre and Park & Shop (DIP). For more information about Weber in the Middle East, grilling tips & tricks, recipes and much more - go to www.webergrill.ae.

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For more information contact Greg Moore M: +971 (0)55 885 4734 E: greg@fsmuae.com

About Weber®
Ever since creator George Stephen rolled out the original kettle grill on a summer's day in Chicago back in 1952, Weber has been synonymous with great BBQ experiences. Now some 60 years later, Weber is proud of being the world's largest BBQ brand - and available across the Middle East! The privately-held company remains the industry leader with its Weber® and Weber® Q® brands.  As a leading exporter of BBQs, Weber brand products are sold worldwide at DIY retailers, hardware stores, mass merchants, patio stores, select supermarkets and online. In the UAE, Weber® products are available from ACE, Better Life, Crate & Barrel, Dubai Garden Centre, Park & Shop (DIP) and select Choithrams, Spinneys and Waitrose stores.  Weber® products are also available across the Middle East. For more information on Weber® in the Middle East visit www.webergrill.ae. 

© Press Release 2013