As part of its vision to enhance business and communications strategies, AVAYA, Avaya Holdings Corp. a global leader in solutions to enhance and simplify communications and collaboration, announced W7Worldwide Marketing Communications Consultancy Agency, as its new corporate communications partner in Saudi Arabia.

W7Worlwide was selected among a number of regional and international agencies due to its unique corporate communications capabilities and deep understanding of the local media and communications market in the Kingdom. In addition, W7Worldwide enjoys an extensive experience in developing effective communications and marketing strategies and creating innovative approach to content which will reflect positively on sustaining AVAYA’s image and reputation in the local market.

AVAYA is a global leader in providing integrated unified communications and contact centers technologies directly or through its partners across the globe, with more than 100 years of experience and innovation in business communications.

 Zouheir Diab, Managing Director – Saudi Arabia, Avaya, said: “We are proud to partner with W7Wordwide, the first local agency to enter the market with global capabilities and standards and we expect to achieve positive results through the Agency's innovative corporate brand image and reputation management capabilities which can provide us with competitive advantages in a rapidly changing market”

On their part, Co-Founder at W7Worldwide, Abdullah Inayat, has stated “We are honored to have signed the partnership with Avaya which reflects the agency’s presence at the forefront of the communications market. Our extensive work and experience have given us the proficiency to engage in number of vital sectors in communications, corporate image and reputation management”.

It is worth mentioning, that W7Worldwide has accumulated experience in the field of media and strategic consulting, and serves a number of government, civil and third sector sectors due to its local, regional and international knowledge. W7Worldwide offers a diverse map of modern communication services that include public relations, brand building and solutions, reputation management, social media, creative design and website development and digital solutions.



Businesses are built on the experiences they provide, and everyday millions of those experiences are built by AVAYA. For over one hundred years, we’ve enabled organizations around the globe to win – by creating intelligent communications experiences for customers and employees. AVAYA builds open, converged and innovative solutions to enhance and simplify communications and collaboration – in the cloud, on-premise or a hybrid of both. To grow your business, we’re committed to innovation, partnership, and a relentless focus on what’s next. We’re the technology company you trust to help you deliver Experiences that Matter.

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About W7Worldwide

W7Worldwide is an independent marketing communications consultancy based in Saudi Arabia. Our understanding of the local market converged with our global reach and knowledge enables us to bridge our clients with their audiences effectively. We are aligned by the objective of filling the gap in communication that exists in the local market. Therefore, our specialty lies in building bridges that sustain relationships and create brand reputation and value through innovative approaches. Our array of services is, but not limited to:

  • Reputation Management
  • Stakeholder Mapping
  • Crisis Management
  • Media Relations
  • Public Relations
  • Social Media
  • Marketing and Brand solutions

For more information about W7Worldwide please visit

For More Information:

Abdullah Inayat
W7Worldwide communications consultancy agency
Media Relations Director
00966 555 990 258 

© Press Release 2020

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