March 26, 2007: Kuwait - The Sultan Center (TSC) and Kuwait Airways Company (KAC) had a signing ceremony for the new TSC Rewards Card. The event was held at the Sultan Waterfront Restaurants, in Salmiya located on the Gulf Road. Rashid Sultan, Director of Business Development of Sultan Center Food Products Company, and Fadhel Al Houti, Oasis Club Manager, Kuwait Airways Company announced the signing of the partnership agreement for the new TSC Rewards Card.

In perhaps the most innovative program of its kind, The Sultan Center recently launched its new loyalty program named 'TSC Rewards'. Shoppers will be able to earn points for their purchases - and use them to receive:

Exclusive Access to instant discounts on over 500 items in TSC stores with new items on discounts on a rotating basis,

Free Oasis miles from Kuwait Airways,

Free SMS or minutes of talk time from Wataniya Telecom,

Cash back vouchers.

"Since starting our Advantage Card in 1996 we constantly thought of new ways to reward our customers, hence the forth generation card, the new TSC Rewards Card. by partnering with companies such as KAC, there are now new rewards options for the customers to choose from when accruing their points." stated Rashid Sultan, Director of Business Development.

"Now there is a new way to earn Oasis miles with Kuwait Airways. For every KD spent at TSC with the new TSC Rewards Card you will be eligible to redeem those points for Kuwait Airways Oasis miles. For every 100 points you accumulate you can redeem for 200 Kuwait Airways Oasis miles - so that free ticket to Dubai is closer than you think!" said Rashid Sultan.

"Signing this agreement strengthens our ties with TSC," said Fadhel Al Houti.  "When TSC came to us with their new loyalty program we saw the opportunity to give back to our loyal KAC customers who also shop at TSC stores."

No other supermarket loyalty program, has as many benefits and choices associated with it. In addition, The Sultan Center plans to make the card even more distinct. "We plan on adding more partners over time as opportunities arise that we believe our customer base would be interested in." said Rashid Sultan.

The TSC Rewards Card is available in all of The Sultan Center stores, and works immediately upon signing up. Customers begin earning points and receive discounts as soon as they present their card upon checkout. Over 30,000 Households across Kuwait have already signed up for the program in only its first month.

You can apply for the TSC Rewards Card online at www.sultan-center.com , or at any of the TSC stores in Kuwait. If you are a current Advantage Card holder, your data will automatically move to the new system and you will only need to fill in any missing information in order for you to get the new TSC Rewards Card.    

-Ends-

Notes
TSC is a leading supplier of supermarket items, perishables, and general merchandise in the Middle East. As the pioneer of the "one-stop shopping" concept, TSC offers customers a unique shopping experience with the largest variety and highest quality of products and unrivalled levels of customer service. It operates 10 major retail stores in Kuwait strategically located in Ahmadi, Al Kout, Dhajeej, Fahaheel, Jahra, Mangaf, Salmiya, Salwa, Shuwaikh and Sharq.

For more information contact:
Lisa Al-Gharib
Senior Project Manager
Sultan Center Food Products Company
Tel: 434 3155 ext 333
Email Lisa@sultan-center.com

Humood Al Ghanim
Country Manager
Action Global Communications
Tel: 563 6863
Email Hummod.a@actionprgroup.com

© Press Release 2007