Kuwait, 3 April 2007: In perhaps the most innovative program of its kind, The Sultan Center has launched its new loyalty program named 'TSC Rewards'. Shoppers will be able to earn points for their purchases - and use them to receive:

Exclusive Access to instant discounts on over 500 items in TSC stores with new items on discounts on a rotating basis,

Free frequent flyers miles from Kuwait Airways,

Free SMS or minutes of talk time from Wataniya Telecom,

Cash back vouchers.

More rewards will be offered in the coming months to cater for the individual preferences of TSC Rewards cardholders.

The Sultan Center teamed up with Peppers & Rogers Group, the leading 1to1 Management Consulting firm in the world, to design and implement the program in its Kuwait stores. The program will be expanded to its locations throughout the Middle East, including its stores in Oman and Jordan.

Peppers & Rogers Group Managing Partner Amine Jabali said the TSC Rewards Card  will enable The Sultan Center to develop its relationship with their clients on a 1to1 basis.

"The new card is a message to shoppers that The Sultan Center actually cares. With this new program, The Sultan Center shoppers, and most importantly, the frequent shoppers, will get a little something back every time they shop. They choose how to reward themselves, and with the variety of rewards choices available, we think everyone will find something they like," Amine Jabali said.

No other supermarket loyalty program, has as many benefits and choices associated with it. In addition, The Sultan Center plans to make the card even more distinct. "We plan on adding more partners over time as opportunities arise that we believe our customer base would be interested in." stated Rashid Sultan, Business Development Manager.

The TSC Rewards Card is available in all of The Sultan Center stores, and works immediately upon signing up. Customers begin earning points and receive discounts as soon as they present their card upon checkout. Over 30,000 Households across Kuwait have already signed up for the program in only its first month.

-Ends-

For more information contact:
Lisa Al-Gharib
Senior Project Manager
Sultan Center Food Products Company
Tel: 434 3155 ext 333
Email Lisa@sultan-center.com

Humood Al Ghanim
Country Manager
Action Global Communications
Tel: 563 6863
Email Hummod.a@actionprgroup.com

© Press Release 2007