UAE, Dubai: Italy is developing a strong and diversified technology sector, fostering start-ups and supporting young innovators who are developing highly-specialised solutions to address some of the major challenges in the world.  The UAE Ministry of Economy has recently signed an MoU with the Italian Government to engage in activities to promote start-up ecosystems in both countries through cross fertilisation and networking.  Off the back of this, 11 of Italy’s most exciting tech start-ups will be attending the 39th GITEX Technology Week in Dubai between 6 and 10 October, showcasing tech solutions that will help a range of sectors from teachers and parents in education, to VR production of videogames, to online shopping. The companies will receive support from the Italian Trade Agency as they look to attract investment to enter the Middle East market for the first time.  

In addition, there will be a dedicated area in the Italian Trade Agency’s Pavilion for Apulia (a region in the south-east of Italy), which will be hosting nine start-ups from the area. The Apulia Regional Government actively supports inward investments, business innovation and research and has created a world class innovation eco-system. The nine businesses include Beach Scanner,, Cinemagica, Eusoft, Evholo,, Predict, Marshmallow Games and Yakkyofy. The nine start-ups will be supported by Puglia Sviluppo S.p.a., the regional development agency.

Gianpaolo Bruno, Italian Trade Commissioner to the UAE, Oman and Pakistan, said, “We have a thriving technology sector full of young, dynamic entrepreneurs with brilliant ideas to solve modern challenges. This is the Italian Trade Agency’s second time at GITEX and the biggest tech show in the Middle East, North Africa & South Asia offers networking opportunities that our young innovators would not normally have access to. There are a wealth of Emirati and regional entrepreneurs looking for new, exciting innovations and potential investors will get to meet the personalities behind the creations.” The 11 Italian start-ups at the Italian Trade Agency’s Pavilion (Stand A20, Zabeel Hall 4), during the five-day event will include:  

ShareMyBag: How many times do we stand in front of our wardrobe feeling that we have nothing to wear? ShareMyBag is the Airbnb for fashion, where users can rent their fashion items and make money, or borrow from other women and save money by renting instead of buying. Their aim is to create a community of fashion-lovers and give women the option to try different styles in a more sustainable way, offering an alternative to the ‘wear it once’ culture. 

chimpa: A cloud-based mobile management device that allows teachers and parents to manage tablets and smartphones in the classroom and at home. The technology was co-designed with educators to create fast and easy to learn tools for pupils. 

airgloss: Develops advanced products that improve indoor comfort and lower health risks through smart air quality control. They specialise in developing professional and consumer-grade air quality and environmental monitors based on their MultiSense technology. Their goal is to also encourage energy saving and reduce emissions, placing useful innovations within everyone’s reach. 

ValidActor: ValidActor delivers an integrated suite of tools and services aimed at improving customer-to-manufacturer interactions. It also delivers a set of functions which helps companies to fight counterfeiting, protect products and brands and profiles customers spending habits. 

NTP Nano Tech Projects: NTP is a young Italian company that operates in the fields of biotechnology and nanotechnology. It develops solutions and products for optical detection in the biomedical field and innovative technology for the detection of viruses based on use of optical biosensors and nano-particles. It improves the quality of healthcare services to patients and reducing costs in Molecular Diagnostics applications. In 2015, it was recognized as the first Italian "Innovative Startup with Social Vocation" (SIAVS). This technology allows users to create a chatbot (software that simulates human conversation via messages or voice command), faster than ever before, without the need for writing code or special content. The setup of takes on average less than 10 minutes, compared to six months with other platforms. 

LittleSea: The company developed a patented technology that automatically transforms data and insights into highly dynamic and communicative videos. It allows companies to drastically save video production times and can start to communicate to customers with a one on one personalised approach. 

modefinance: The first Fintech Credit Rating Agency in Europe, registered as CRA and ECAI. The company specialises in the financial consulting and companies’ creditworthiness evaluation. It develops AI solutions for the assessment and management of credit risk. 

Orwell VR: A Milan-based creative studio and full-service VR/AR production company that develops videogames, immersive experiences and interactive applications. Their main product is Virtual Soccer Zone, a virtual reality soccer game for fan engagement and retailtainment.  

Nemesis: A blockchain-based platform, set to change the world of gaming, social and entertainment. Online and offline interactions, virtual reality and 3D experiences come together in a highly innovative tech product. 

weAR: The innovative start-up produces augmented and mixed reality platform (AR/MR), in order to improve training and support during maintenance and repair operations. AR/MR will be used in companies in every industry and many other types of organizations, from school to universities to social enterprises. In the coming months and years, AR/MR tech will transform how we learn, make decisions, and interact with the real world. 


Italian Trade Agency - ITA

The Italian Trade Agency is the Government agency which promotes the globalization of Italian firms, under the aegis of the Ministry of Economic Development, in collaboration with the Ministry of Foreign Affairs. ITA helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships. ITA sustains Italian firms in their internationalisation process, promoting the marketing of Italian goods and services as well as the image of “Made in Italy” products around the world, while facilitating outward Italian investments and encouraging FDI attraction into Italy. ITA provides information, support and consultancy services to Italian companies on foreign markets, in order to foster exports and economic cooperation in all sectors, with the objective of increasing the effectiveness of their presence on international markets. ITA works closely with the Italian Regions, the network of Italian Chambers of Commerce, business organisations and other public and private entities. ITA’s headquarters are based in Rome and it works through a large network of offices around the world which are acknowledged as “Trade Promotion Offices or Sections” of Italy’s Embassies or Consulates. ; 

For more information, please do not hesitate to contact:
Twister Communications Middle East
Mrs. Emma Barber or Mai Touma  or
Office: 04 432 1195
Mobile: +971 55 872 3009 or +971557684150

Mr. Giuseppe Merenda
FDI Desk Director, Dubai Office 

© Press Release 2019

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