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A new partnership between The Bicester Village Shopping Collection and Emirates Skywards offers members of the award-winning loyalty programme of Emirates airline and flydubai the opportunity to earn Skywards Miles when shopping at any of the Villages within the Collection.
The partnership offers the more than 23 million members of Emirates Skywards, 1Skywards Mile for every €1, £1 or 10RMB spent on the entire range of leading fashion and lifestyle brands available in more than 1,300 boutiques across The Bicester Village Shopping Collection in Europe and China. The Skywards Miles earned from shopping can be spent on an extensive range of rewards, including flights, luxury hotel stays, shopping and more.
As the world’s largest international airline, Emirates operates over 133 flights per week to the UK, 14 to Ireland, 34 to France, 70 to Germany, 13 to Belgium, 56 to Italy, 28 to Spain and 35 flights a week to China – the countries in which the Villages are situated. Set in beautiful countryside locations an hour or less from the world’s most celebrated cities, the Villages offer guests the opportunity to shop brands such as Alexander McQueen, Anya Hindmarch, Balenciaga, Bally, Bamford, Brunello Cucinelli, Celine, Church’s, Dolce & Gabbana, Ermenegildo Zegna, Marni, Roberto Cavalli, Saint Laurent, Salvatore Ferragamo, Smythson, Stella McCartney, Vivienne Westwood and more, while enjoying savings of up to 60% on the recommended retail price in Europe and up to 80% in China.
Emirates Skywards members holding Platinum or Gold tier membership will also have access to the exclusive by-appointment VIP lounges at Kildare Village near Dublin, La Vallée Village near Paris, Wertheim Village near Frankfurt, Ingolstadt Village near Munich, Maasmechelen Village near Brussels, Fidenza Village near Milan, La Roca Village near Barcelona, Las Rozas Village near Madrid, and Shanghai Village and Suzhou Village in China. At Bicester Village near London, Platinum members will enjoy this privilege.
The Villages are all easily reached by road, rail or Shopping Express®, a luxury coach service offered to and from their gateway cities. On arrival, guests can take advantage of a range of services, from valet parking to luggage porters and Personal Shopping. Emirates Skywards Members earn Miles on their spend in the boutiques simply by presenting a receipt and their Skywards membership number at any of the Villages’ Tourist Information Centres.
Marcelo Molinari, Tourism Director at The Bicester Village Shopping Collection, said: “We are thrilled to partner with Emirates Skywards in offering our guests special privileges at our Collection of Villages in Europe and China. This partnership will enable us to promote the Villages, as well as the culturally-rich regions in which they are located, to Emirates’ most discerning passengers. Our aim is to offer all our guests a world-class shopping experience, while they are rewarded for their loyalty to Emirates, flydubai or their partner airlines.”
Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards, said: “We are delighted to be partnering with The Bicester Village Shopping Collection. Our members can now earn Skywards Miles when shopping for their favourite fashion and lifestyle brands at the Villages across 11 destinations in Europe and China. The partnership is part of our initiative to stay relevant to our members and to offer them even more avenues across the travel, retail and lifestyle space to earn and spend their Miles.”
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Emirates Skywards Miles can be spent on an extensive range of rewards:
· Classic Rewards: spend your Skywards Miles to book flights to any destination across the Emirates network in any class
· Cash+Miles: choose to pay for any Emirates flight using Cash+Miles and instantly bring down how much cash you pay towards the cost of your ticket
· Reward upgrades on Emirates: upgrade from Economy Class to Business Class or from Business Class to First Class
· flydubai flights: use your Skywards Miles to pay for flights, upgrades and optional extras for any trip, on any day, to any destination
· Emirates Skywards partners: spend your Miles on airline tickets, luxury hotel stays, shopping and more
About The Bicester Village Shopping Collection
The Bicester Village Shopping Collection is the 11 award-winning destinations across Western Europe and China, within reach of many of the world's most important gateway cities: London, Paris, Shanghai, Milan, Barcelona, Madrid, Brussels, Dublin, Antwerp, Cologne, Düsseldorf, Munich, Frankfurt, and Suzhou. The Collection, by Value Retail, is unique in its unprecedented brand mix, beautiful settings, cultural richness, remarkable service and savings of up to 60% and more on the recommended retail price. Each Village plays host to the world’s most revered fashion and lifestyle boutiques, and each one offers extraordinary experiences and hospitality for the world’s most discerning guests. Discover more at TheBicesterVillageShoppingCollection.com
About Emirates Skywards
Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, offers four tiers of membership – Blue, Silver, Gold and Platinum – with each membership tier providing exclusive privileges. Emirates Skywards members earn Skywards Miles when they fly on Emirates, flydubai or partner airlines, or when they use the programme’s designated hotels, car rentals, financial, leisure and lifestyle partners. Skywards Miles can be redeemed for an extensive range of rewards, including tickets on Emirates or flydubai plus Emirates Skywards partner airlines, hotel accommodation, excursions and exclusive shopping. Visit Emirates Skywards at: emirates.com/skywards or https://skywards.flydubai.com/en/login
About Emirates:
Emirates Airline is the world’s largest international airline, flying to over 155 destinations in 86 countries. Emirates operates 270 aircraft and is the world’s largest operator of the Airbus A380 and Boeing 777 family of aircraft. The airline’s luxurious amenities, regionally inspired gourmet cuisine, award-winning in-flight entertainment system – ice – and unmatched hospitality provided by its iconic multi-lingual Cabin Crew from more than 130 nationalities have made Emirates one of the world’s most recognised airline brands. For more information, visit emirates.com
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