Friendly guest visits schools to educate children on milk consumption
17th June 2008: Tetra Pak Arabia, the leading food processing and packaging company celebrated World Milk Day with primary schools in the UAE by bringing to life a Tetra Pak milk day mascot in the form of Cosmic Cow - an animated character that children could easily identify with and learn from.
Starting from 8th of June, Cosmic Cow has been visiting various schools in the UAE and educating children on the importance of milk consumption, especially milk protected in carton packages.
Cosmic Cow interacted with over 1000 children through interactive games such as cowculations, cow skittles, cosmic rings, competitions, story narrations and plays. Each pupil learnt how Cosmic Cow was born, had their picture taken and was presented with a goodie box containing healthy and nutritious milk from Tetra Pak Arabia's local and regional dairy customers like Lacnor, KDD, Nadec and London Dairy.
"This is the second year Tetra Pak Arabia has organized an event for World Milk Day in the UAE, in partnership with customers. Following last years success we wanted to provide children with an interactive and educational form of learning about milk benefits and consumption; and Cosmic Cow helped us to do that," said Jesus Ortega, Dairy Category Manager, Tetra Pak Arabia.
Cosmic Cow will be visiting schools for another week before they break off for summer holidays. More details on Cosmic Cow and her adventures can be found on the interactive website: www.worldmilkdaydubai.com
The activity is part of Tetra Pak Arabia's ongoing drive to raise awareness about the health benefits of packaged milk products in the region. The initiatives organized in the UAE will form part of a regional campaign that includes activities in Kuwait and Jeddah.
Taking place on the 1st June every year, the World Milk Day is promoted by Food & Agricultural Organisation of the United Nations (FAO).
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About Tetra Pak:
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people around the world. With over 20,000 employees and operations in more than 150 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD, "™ reflects our vision to make food safe and available, everywhere.
For more press information please contact:
Bijal Soni
Summera Zaheer
Weber Shandwick MENA
Tel: 04 3210077
Email: bijal.soni@ws-mena.com
Email: summera.zaheer@ws-mena.com
Caroline Anderson
Evolution Events
Mobile: 050 5581803
Mobile: 050 6972998
Email: caroline@evolution-now.com
© Press Release 2008
