In line with the start of the holy month of Ramadan

Amman, 17 July 2012 - Teeba Investment for Developed Food Processing Company - owner of the Tropicana brand in Jordan - re-introduced the Tropicana apricot flavor to the Jordanian market in a 1.75 liter serving size, coinciding with the start of the holy month of Ramadan. Teeba Investment launched this flavor in an effort to cater to the nutritional needs and preferences of those who fast during the holy month.

The Company will be providing consumers with the opportunity to taste the new Tropicana apricot flavor in major superstores in Amman on Wednesday, 17th July, and Thursday, 18th July, between 4pm and 10pm. Malls that will be sampling this new product include Carrefour, Miles, Cosmo, C-Town, Amman Mall, Safeway - 7th Circle and Yasser Mall.

"We are delighted to re-introduce the new apricot flavor as part of our efforts to cater to the needs of Jordanian consumers, whilst combining nutritional value with quality and unique flavor. Tropicana products are a result of 60 years of juice making experience. We are confident that consumers will love the new apricot flavor and that we will remain their provider of choice when it comes to juice," commented Teeba Investment For Developed Food Processing Co.

Apricot juice contains a large range of vitamins, minerals and fibers, making it the ideal choice for those who are fasting during Ramadan. The juice is made up of 86% water and also holds proteins, fat and sugar. Apricots are high in fiber, Vitamin A, Vitamin C and minerals such as Phosphor, Iron, Calcium and Potassium.

Teeba Investment's products are currently offered under three trademarks in Jordan: Teeba, which provides a range of dairy products that includes yoghurt, labaneh, jameed, shaninah, and zabadi; Almarai which offers a variety of cheese and milk products; and Tropicana, which comprises of a wide variety of natural, fresh juices.Listen

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This news release has been distributed by Bidaya Corporate Communications on behalf of Teeba Investment for Developed Food Processing Company.

For more information or assistance please contact us on the below number:
Tel: +962 6 5692008/9
Fax: +962 6 5692007
P.O.Box: 930391,
Amman 11193,
Jordan
E-mail: media@bidayacorp.com

© Press Release 2012