Company authorised to provide full service for Bose hi-fi audio products
Dubai, June 07, 2010: Techserve today announced it has been appointed exclusive service provider for Bose and will provide all levels of service for the world renowned audio manufacturer in the UAE.
The agreement was signed by Vishesh Bhatia, Group Director - Electronics, Engineering & Technologies, Al-Futtaim and Ron Holtdijk, Divisional Manager, Bose Corporation, and paves way for future installation services for all Bose products.
The landmark agreement follows similar agreements with major global brands such as Control-4, Nokia and Sony VAIO establishing the Al-Futtaim group company as regional leaders in the service and solutions segment. Techserve is also the recognised service provider for Panasonic, Toshiba, Sanyo and Aftron.
Probir Mukherjee, Managing Director - Electronics division at Al-Futtaim said: "With major international brands in its growing portfolio, Techserve is now recognised as the premier quality service provider in the region. Our service competencies and approach to quick solutions has leveraged our position to a considerable level, giving the brands we work with a strong comfort factor."
Techserve will offer quick turnaround of all Bose audio products bought in for repair. The full service repairs across all levels will include cosmetic components replacement, key components replacement and board-level repairs.
Rajagopal S, General Manager, Techserve, said: "We are delighted to be awarded this exclusive service agreement with Bose. Our trained service staff will be on hand to provide any assistance and Bose customers can be rest assured that their audio equipment is in good hands."
Techserve will have six easily accessible locations located in Dubai, Abu Dhabi, Al Ain, Sharjah, Fujairah and Ras Al Khaimah and all Plug-Ins stores will act as drop off points for Bose customers.
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Al-Futtaim Electronics:
Al-Futtaim Electronics (AFE) is part of Al Futtaim group and is a leading distributor, retailer and customer care provider for globally recognised brands like Panasonic, Sanyo, Toshiba, AFTRON and Control 4. The AFE portfolio also includes the customer friendly multi-brand electronics retailer Plug-Ins, introduced to the Gulf region 10 years ago and Techserve, the renowned customer service provider of the aforementioned brands. AFE has been seen as a trendsetter in the burgeoning electronics market with innovative products and provides complete solutions to small and large businesses. These include consumer electronics, home appliances, air-conditioning, office automation, telecommunication, computers, home automation, system integration, parts and accessories, IT services, and networking.
About Techserve:
Techserve is Al-Futtaim Electronics' one-stop-shop for electronics service and systems integration needs. A member of Al-Futtaim group, Techserve offers customers a wide range of services including: system integration, parts and accessories, IT services, office automation services, telecom services, delivery and installation among others. The company serves its customers through a well-established network of service centres located in Dubai, Abu Dhabi, Al Ain, Sharjah, Fujairah and Ras Al Khaimah. In addition Techserve also has operations in Bahrain and East Africa.
For more information, please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: +971 4 228 2101
Cell: +971 50 453 7023
Email: lee.j@gmasco.com
© Press Release 2010


















