The Wellness Company encourages a healthier lifestyle during Dubai Shopping Festival 2011
[Dubai, 26 January 2011] Technogym, a global provider of total wellness solutions, is hosting a series of demonstrations as part of their 'Exercise is Medicine' campaign in collaboration with ExHealth - the organisers of healthcare events in association with Dubai Health Care City and the UAE Ministry of Health during the Dubai Shopping Festival 2011 (DSF 2011).
Technogym will participate in the Family Health Festival 2011, taking place at four prominent shopping malls throughout Dubai during DSF 2011. One of the primary aims of the event will be to educate the public about the benefits of cardiovascular fitness and how regular exercise is essential to keeping many chronic diseases at bay.
Technogym equipment will be set up on the main DSF 2011 stages within the shopping malls and demonstrations of suitable exercises to target a number of health-related issues will be given by highly-qualified Technogym Personal Trainers to members of the audience.
The company has been studying the positive benefits of human movement for more than 25 years and has teamed up with the American Medical Association and American College of Sports Medicine to develop the 'Exercise is Medicine' initiative. The campaign focuses on the tangible benefits of using exercise as a tool for improving health, and how certain exercises can be used as a preventative measure for future health.
Christian Dietrich, Managing Director of Technogym Emirates LLC, commented "This is a chance for people to encounter the Technogym experience firsthand. By engaging the public, and having our trainers on hand to educate, people can see that we are not merely concerned with selling fitness equipment, but we are about instilling a philosophy of Wellness."
"Working alongside DHCC and the Ministry of Health emphasises our vision for reaching larger audiences in the UAE and enhancing the quality of life for its residents by encouraging regular exercise, a balanced diet, and an overall positive approach to life," Dietrich continued.
Activities will kick off at Dubai Festival Centre from 7pm - 9pm on the 28th of January and from 10:30am - 12pm on the 29th of January. The series of demonstrations will then move onto Dubai Mall on the 4th and 5th of February and on the following weekend from the 10th till 12th of February from 7pm - 9pm, with the final event taking place at Al Ghurair City from the 17th to the 19th of February from 7pm - 9pm.
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Technogym is the premier global provider of comprehensive fitness solutions for commercial uses, public authorities and the home. All of Technogym's innovations are designed and manufactured in Italy, and used by over 15 million people, available in over 50,000 fitness facilities and found in over 20,000 private homes in 60 different countries around the world. TechnoGym has an established international network of subsidiaries in 13 major countries and exclusive distributors in over 100 countries, to provide fitness solutions globally.
Technogym was the Official Supplier for the Olympic and Paralympic Games at Sydney 2000, Athens 2004, Turin 2006 and Beijing 2008, as well as to the Asian Games 2006 and the Rio Pan-American Games 2007. TechnoGym has International Sports partnerships with Ferrari F1 Team, Luna Rossa and Alinghi sailing Teams, AC Milan football and Chelsea football clubs, and more.
Technogym is the Wellness Company, driven by a passion to promote good habits that ultimately lead to total wellbeing. Wellness is thread through every service, every design, and every conversation in the constant campaign that a healthy lifestyle will enhance the quality of life.
For further information, please contact:Cicero & Bernay Public Relations
Tariq Al-Sharabi
Account Director
M: +971 50 626 5535
T: + 971 4 334 2966
F: + 971 4 334 2977
E: tariq@cbpr.ae
© Press Release 2011
