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- Talabat parent company Delivery Hero announces strategic partnership with The Coca-Cola Company
-Campaigns and projects under this new partnership will be implemented in several markets where Talabat operates, among others the United Arab Emirates
Abu Dhabi – Talabat, the Middle East’s largest online food delivery portal, has announced that it has entered into a strategic partnership with Coca-Cola Middle East. The collaboration is part of a global partnership between Talabat’s parent company Delivery Hero Group (“Delivery Hero”), the leading global online food ordering and delivery marketplace and The Coca-Cola Company, marking a new way of collaboration in the field of online food ordering and delivery services.
Talabat, which has seen a rapid year on year growth, has revealed that almost half of all the orders placed on its platform during 2016 contained drinks. Capitalizing on these insights, the alliance with The Coca-Cola Company is set to unlock ample sets of combos for the consumers.
Talabat will allow for ease of including Coca-Cola beverages with the meals its consumers are ordering. The pairings are endless with Talabat’s multiple restaurant choices and the vast range of Coca-Cola beverages.
Agron Rexhepi, Global Director of Sales for Delivery Hero, comments: “For several years, we have successfully worked with Coca-Cola in different key markets such as Turkey and Greece. We are now entering into a strategic partnership to deepen our cooperation. This will create a clear win-win scenario for both partners and our customers.”
Julie Bowerman, VP, Global Omni-Shopper & Ecommerce of The Coca-Cola Company, adds: "Delivery Hero is making the lives of consumers better and easier by bringing them food and beverages where they want it, when they want it. This is an exciting opportunity for both businesses to work together and deliver to our consumers around the world.”
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About Talabat
Talabat is the pioneer of the online food delivery service, operating across the Middle East and housing the largest selection of eateries online, seamlessly connecting consumers with their favorite restaurants.
Talabat is now part of Delivery Hero which is the leading global online food ordering and delivery marketplace.
About Delivery Hero
Delivery Hero is the leading global online food ordering and delivery marketplace with number one market positions in terms of restaurants, active users and orders in more countries than any of its competitors and online and mobile platforms across 40+ countries in Europe, the Middle East & North Africa (MENA), Latin America and the Asia-Pacific region. Delivery Hero also operates its own delivery service primarily in 50+ high-density urban areas around the world. The Company is headquartered in Berlin and has over 6,000 employees in addition to thousands of employed delivery drivers.
© Press Release 2017
