PHOTO
Milan/Kuwait: Spontini, the rapidly-growing Milan-based pizzeria known for its simplicity and high-quality Italian ingredients, has signed an agreement with international retail franchise operator M.H. Alshaya Co. to open restaurants across the Middle East and North Africa region.
The proudly Italian pizza chain will open its first Spontini restaurant in Kuwait, offering local diners a gastronomic journey that transports them directly to Milan. Soft, tasty and with a surprisingly crunchy base, Spontini pizza is slice pizza, prepared in iron pans and baked in wooden ovens.
“I’m proud that we’ll be able to offer diners in the MENA region a handmade pizza that will be prepared every day using the same recipe Spontini has been using since 1953, with the same Italian ingredients we use in our stores in Milan. It’s a pleasure to work with a partner that shares our vision and wants to offer our customers the same experience that they would experience in our Italian stores,” said Massimo Innocenti, Spontini executive chairman and founder of the brand.
Spontini started life in 1953 under the name of ‘Cibi Cotti’, characterised by simple and inexpensive dishes from Tuscany’s traditional cuisine. It soon introduced the now-typical slice of pizza, officially becoming ‘Spontini’, from the name of the street in which the original store is located. The recipe for the classic Spontini pizza has barely changed since then, offering an unmatched Italian taste experience.
Alshaya is a franchise operator for more than 80 world-leading brands, including Starbucks, Shake Shack, The Cheesecake Factory, P.F. Chang’s, Victoria’s Secret, Pottery Barn, H & M and Mothercare. The company operates more than 3,500 stores across the Middle East, North Africa, Russia Turkey and Europe, and employs more than 50,000 people.
“We think Spontini will offer something unique and authentic to our discerning customer base,” said Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. “With its simple approach to handmade, quality pizza, and a strong sense of heritage and tradition, it will be an exciting addition to our portfolio of world-leading food brands.”
-Ends-
About Spontini
Pizzeria Spontini first saw the light in Milan in 1953 in a small shop that fed the Milanese during the economic boom of the post-war years. Today, Spontini continues to serve handmade, high-quality pizzas, using only the finest Italian ingredients, using a recipe that has been unchanged for 60 years. Soft, tasty and with few variations: Spontini pizza is slice pizza, prepared in iron pans and baked in wooden ovens. It is called the ‘pizza of Milan’ because it is like the style of the city: quick and easy, tasty and with a broad appeal. Today, there are more than 20 Spontini pizzerias in Italy and Japan.
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 80 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 3,500 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment. Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 50,000 people from over 120 nationalities.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments. Learn more about the company at www.alshaya.com or on Facebook.
For further information please contact:
Samer Okla, External Communications Manager (Corporate)
Tel: + 965 2224 3626
Email: samer.okla@alshaya.com
© Press Release 2018