Dubai, 11 September 2007 ? Sony Gulf is unveiling the premium 70-inch Full High Definition (Full HD) BRAVIA LCD TV at GITEX 2007. The BRAVIA KDL-70X3500, with superior technologies like the x.v.Colour technology and Sony's Triluminos LED backlight technology pushes the limits of display technology for an ultimate home entertainment experience. The BRAVIA KDL-70X3500 will be launched in the Middle East later this year.

The new BRAVIA KDL-70X3500 is perfect for sharing the best scene and the most captivating cinematic experience on the gigantic screen with your family and friends. The 70-inch LCD TV supports 1080p with three HDMI inputs, bringing superior picture quality with vivid colours when connected to other full high definition devices. Customers will enjoy the most realistic cinematic experience - Full HD BRAVIA Theatre - together with the newly launched Blu-ray player, the BDP-S300.  

Superior picture quality with astonishing colour reproduction

The BRAVIA KDL-70X3500 adopts the Triluminos LED backlight technology invented by Sony. Triluminos allows for the creation of a wider spectrum of colours by aligning three individual LEDs of red, green and blue to achieve a significantly higher purity for these primary colours. The result is the television's ability to display more natural and vivid colours similar to what the human eye can actually see. Consumers can therefore enjoy the most stunning visual effects ever with the BRAVIA KDL-70X3500

Powered by Sony's premium BRAVIA ENGINE with a picture quality enhancement circuit called Digital Reality Creation Multi-Function (DRC-MF) v2.5, the 70-inch BRAVIA LCD TV can fully display contents from 1080i and 1080p Full HD sources. The benefit is unparalleled picture quality.

The new BRAVIA KDL-70X3500 is also equipped with Sony's newly developed Motionflow 100Hz High Frame Rate Technology. By inserting newly created images into the original frames based on incoming signals, it dramatically reduces image blurring to make the motion of fast-moving objects sharper and smoother. Watching sports and action scenes on the BRAVIA 70X is now a truly amazing experience. In addition, viewers can choose the level of motion enhancement in three different modes (High, Standard, Off).

This model also includes a true 10-bit panel to reproduce smooth gradation of colours with natural tones. Combining the Triluminos LED backlight system and Advanced Contrast Enhancer (ACE), the 70-inch LCD Full HD television deepens the dark areas in each scene without sacrificing the brightness. By displaying richer blacks and whites, the technology also dramatically improves the mid-tones in dark scenes. 

Impressive audio effects

Complementing true-to-life picture quality on the 70-inch screen is the dynamic surround sound brought by the KDL-70X3500. Sony's proprietary S-Force Front Surround System brings remarkable virtual 5.1 channel surround sound effects for home theatre enjoyment by using precise DSP calculation to create the best possible sound field with just two front speakers built into the TV.

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About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.

For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com

Saffana Michael/Rukshana D'Mello
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
Email: rukshana@promoseven.com

© Press Release 2007