Xperia Mini is World's Smallest HD Video Recording Smartphone

Feature-Rich Smartphone Offers Complete Entertainment Experience

Dubai-UAE:  29 August, 2011 - Sony Ericsson, a global provider of mobile multimedia devices including feature-rich phones, accessories and PC cards, today announced the Middle East launch of XperiaTM mini, a feature-rich and compact smartphone that is built on the success of the original mini-series. The versatile gadget offers complete multimedia applications that enhance the entertainment experience.

The XperiaTM mini provides access to over 250,000 apps on the Android market and has a three-inch scratch-resistant, multi-touch glass screen. The improved user interface allows the display of up to 16 apps on the home screen.

The compact device is empowered by a 1GHz Qualcomm SnapdragonTM processor and runs on Google's Android Gingerbread 2.3. Aesthetically designed, XperiaTM mini integrates best-in-class imaging and display technology from Sony, including Reality Display with Mobile BRAVIA Engine and HD video recording (720p).

Rudiger Odenbach, General Manager, Middle East, Sony Ericsson, said: "Despite the compact size, the XperiaTM mini offers feature-rich applications that address the needs of today's users. Additionally, XperiaTM mini comes pre-loaded with Office Suite and McAfee antivirus software, allowing consumers to manage documents and e-mails instantly and securely while on the move."

Facebook inside XperiaTM - an exclusive feature for the XperiaTM family - provides unique social media integration. Facebook in the new XperiaTM mini is immediately accessible from the most used areas of the phone such as the picture gallery, music player, phonebook and calendar. Furthermore, the application enables users to 'like', share and comment more easily than ever.

Available at leading electronic stores in the region, XperiaTM mini is priced at AED999 and comes in black and white colors.

-Ends-

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

For media inquiries please contact:
Mathilda Saad
APCO Worldwide (JiWin Public Relations)
Tel: +971 4 3613879
Mobile: +97150 699 9890
Email: msaad@apcoworldwide.com

Ajith Henry
APCO Worldwide (JiWin Public Relations)
Tel: +971 4 446 6260
Mobile: +97155 954 8657
Email: ahenry@apcoworldwide.com

© Press Release 2011