Dubai, 26 February 2008 - Verbatim launches a whole new line of Verbatim 2.5" Portable Hard Drives (HDDs). With the new, elegantly designed External Hard Drives, consumers and businesses can immediately add 120, 160, 250, or 320GB removable capacity to their computer. The palm-sized external drives will be available for both Windows® and Mac® users from February onwards.

The need for a fast, easy way to store, backup, share and transport data and multimedia files is fueling explosive growth in the worldwide removable storage industry. "Part of Verbatim's corporate strategy is to capitalise on this trend with an expanded line of External HD products that meet the diverse storage needs of consumers and businesses in the Middle East. Our new product range in a sleek black and silver design has been adapted to match the latest design trends in the laptop sector", said Ziad Arab, Sales Executive Verbatim Middle East.

Contemporary, modern design coupled with state-of-the-art technology

Verbatim has enhanced the versatility of its 2.5" External Drives by offering them with a choice of a USB interface or a Combo USB/FireWire interface. The External HD drives run at 5,400 rpm and deliver transfer speeds of up to 480MB per second (MB/sec.) when connected with USB 2.0 and up to 400MB per second for FireWire connections. Power is supplied via the USB or FireWire connection, rendering external power packs obsolete.

Back-up software for Macs and PCs

Once the Verbatim portable HD is connected to a computer, it can be accessed and used like a computer hard drive. Users can drag files to the portable HD's icon to copy them, navigate to their HD in Open or Save dialogue boxes, or delete files stored on the HD. Verbatim Hard Drives are compatible with the latest operating systems Vista and Leopard. For regular back-ups, Verbatim's 2.5" HD drives offer the "Time Machine" back-up feature of the "Leopard" Mac OS X operating system from Apple, thereby making them perfect for modern Mac products. In the USB models, Nero's "BackItUp 2 Essentials" software is used, providing professional data back-up with a range of individual settings. The software is also available in 26 languages.

The new elegantly designed Verbatim 2.5" Portable Hard Drives (HDDs) with 120, 160, 250, or 320GB capacity will be available from February 2008.

A selection of products will be available in Carrefour Dubai until the end of February 2008, they will also be available at the following stores : Lulu, Panda, Geant, Compume, Sharaf DG & Cellucom.

To celebrate this new launch of 2,5" inch HDDs, Verbatim will have a big exposure at the Global Village during DSF 2008 from January 24th to  February 24th. This yearly event is attracting a large crowd of people from UAE & the Middle East. It is expected around 4 million visitors at the Fair.

Verbatim has created a stunning branding including a Verbatim 3D logo that will turn around in the air and a 20" spot dedicated to Verbatim new HDDs launch and its main products ie Optical, Flash USBs & cards on giant LED screens. This branding will be closed to the Pakistan stage at the Global Village, Dubailand on Emirates Road Exit 37.

Pictures can be found under:

http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_cutout.jpg

http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Front.jpg

http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_BlackBackground.jpg

http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Laptop.jpg

http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Overhead.jpg

http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Side.jpg

http://212.79.62.150/Verbatim/Verbatim_PHD_FWUSB_320GB_Package.jpg

http://212.79.62.150/Verbatim/Verbatim_PHD_USB_320GB_Package.jpg

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About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology - from floppy disks and magneto-optical storage media to the latest Blu-Ray, HD DVD, CD and DVD formats, USB keys, Flash memory cards and computer accessories. Verbatim is part of the Mitsubishi Chemical Corporation Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market.  Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim's products, which have been the winners of numerous international comparative tests. The company is the European market leader for optical media. For more information please visit www.verbatim-europe.com  

Verbatim - more than just CD-Rs and DVD-Rs

Verbatim, the specialist in storage media is continuously expanding its portfolio in the non-optical sector with the addition of useful product accessories primarily designed for mobile use. These include MP3 players, portable USB speaker systems, headsets including microphone, Hi-Speed Universal Memory Card Readers, optical mice and other handy tools for practical mobile applications. With its range of product accessories, Verbatim is responding to the increasing demand from customers for high-quality IT accessories. Verbatim also offers an extensive portfolio of Flash memory cards and USB drives and is systematically expanding its activities in the non-optical storage media sector. 

© Press Release 2008