Hard drive leader sees huge growth in demand for storage
DUBAI, United Arab Emirates - Seagate today announced that it has launched its Backup Plus family of external hard drives in the Middle East. Seagate® Backup Plus hard drives are newly designed external storage that work interchangeably with both Windows® and Apple® computers and deliver new features to protect, share and save nearly every aspect of one's digital life. These products come loaded with the new hassle-free Seagate Dashboard software for one-click local backup making it easier than ever to eliminate excuses or apprehensions about backing up one's most valuable digital content. Seagate Backup Plus products are the world's first external hard drives to provide backup for content on social networks, such as Facebook and Flickr.
Seagate Backup Plus drives are now available from electronics retailers across the region. They will be demonstrated by Seagate during GITEX Shopper at its stand (SSA-26 in Sheikh Saeed Hall) and will be available to buy from the stands of Seagate's strategic partners: Al Durra, Compume, E-City, Emax, Jackys, Jumbo, Plug-Ins, Prestigio Palace and Sharaf DG.
Speaking at the Backup Plus launch, Mark Whitby, Seagate's Vice President for Sales and Marketing in EMEA, said that backing up needs to be an essential part of everyone's digital life. "Nearly everything that is dear to us is now in a digital format; from tax documents, to emails, to family photos and video, many of these files cannot be recreated in the event of an accidental loss or system failure," he said.
Looking to the future of the global storage industry, Whitby said that the digital world is changing quickly and dramatically. "With businesses and, especially, consumers and households creating, storing and sharing ever-greater amounts of data, the demand for storage is growing at nearly 40% per year. The growth in mobile data and in the cloud environment is driving tremendous opportunities for storage providers like Seagate. And with these opportunities come challenges around how we will continue to develop our technology to provide more and more storage capacity to our customers."
Whitby said that Seagate continues to invest heavily to extend its technical leadership to ensure that it is at the forefront of the industry and is in a position to bring innovative products and solutions to the market.
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About Seagate:
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at http://www.seagate.com
For more information, please contact:
MEMAC OGILVY Public relations
Carmen El Hajj | PR Director
Jessy Abi Khattar | Senior Account Executive
Tel +961-1-486065, Fax+ 961-1-486064
Email: jessy.abikhattar@ogilvy.com
SEAGATE Technology
Diane Al Hachem
Marketing Manager - MEA, Turkey & Greece
Tel: +961 5 955501
Email: diane.g.elhachem@seagate.com
© Press Release 2012
