Samsung Launches Energy Saving Bubble Scout Washing Machine and Condenser Dryer

Bubble Scout washing machine and Condenser Dryer leave clothes looking brand new

Dubai, UAE - 23 January 2010: Samsung Electronics Co. Ltd., a global leader in consumer electronics, recently announced the latest edition to their award winning line of superior washing machines and dryers. With their elegant, ergonomic design and state-of-the-art technology, Samsung's Bubble Scout washing machines provide users with the perfect combination of energy efficiency, maximum convenience and stylish design. The new SDC18809 condenser dryer is equipped with a diamond shaped drum offering fabric care and longer life for clothes.

"Boasting an A+++ energy rating, Samsung's Bubble Scout with Eco Bubble technology is the world's only washing machine that releases bubbles and foam inside the drum to cushion and protect clothes for a damage-free effective clean. The low temperature cycle is gentle on clothes and the environment, providing 70% lower energy consumption." said Robin Kadyan, General Manager of home appliances at Samsung Gulf Electronics.

The washing machine uses bubbles to completely and efficiently dissolve washing detergent, helping it penetrate clothes 40 times faster than traditional detergent water. The perfectly dissolved detergent penetrates into the fabric quickly, evenly and deeply; completely removing any left-over detergent residue. The Bubble Scout washing machine ensures clothes look brand new after every wash and is especially effective in washing delicate items.

To complement customers' washing experience, Samsung has also designed the condenser dryer SDC18809 with an extra-large capacity, drying up to 8kgs in one load; saving time, energy and water. One of the benefits of having a separate dryer is the ability to use its full capacity for better efficiency, rather than needing to decrease the load.

Furthermore, the diamond shaped drum creates pockets to dry laundry with immense care and raises the laundry higher than conventional drums to keep it in the warm air for a longer period of time resulting in less mechanical strain on clothes. The drum also helps deliver less wrinkles and tangles for easier ironing. With Samsung superior Bubble Scout washing machine and condenser dryer, you'll have the perfect wash and dry experience every time.

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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

For more information, please contact:
Theodore Halabi
Memac Ogilvy & Mather
Tel: +971-4-3050326
Email: Theodore.halabi@ogilvy.com

Rehana Aboul Hosn
Samsung Gulf Electronics
Tel: +971-4-3648602
Email: rehana.a@samsung.com