Sami Direct, Dubai, a part of the U.S. based Multinational Health Science Company Sami-Sabinsa Group, has opened its first exclusive Brand Store in the GCC region at Al Khaleej Center in Bur Dubai. Sami-Sabinsa Founder and Group Chairman, Dr. Muhammed Majeed marked the inauguration in the presence of distinguished guests.

Sami Sabinsa Group develops, manufactures and markets phytonutrients, standardized herbal extracts, specialty fine chemicals and organic intermediates used in the nutritional, cosmeceuticals and health food supplements.

Sami Direct manages the retail operations offering an extensive range of wellness and beauty products. The beauty products are marketed under the flagship of Johara Cosmetics, a premium beauty brand of Sami Direct.

Backed by over 200 patents, Sami Direct’s nutraceutical products include general wellness, bone health, women health, weight management and detox supplements and cosmeceuticals include natural beauty care products.

Sami Direct has a strong presence across the globe and has tie-ups and links in the UAE with several outlets including pharmacies, clinics, and ayurvedic centers. These have been business-to-business arrangements, but now consumers in the UAE will have an extensive range of beauty and wellness offerings from Sami Direct brand stores.

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About Sabinsa
Sabinsa Corporation, founded in 1988 by Dr. Muhammed Majeed, is a manufacturer and supplier of herbal extracts, cosmeceuticals, minerals and specialty fine chemicals. Sabinsa's mission is to provide alternative and complementary natural products for human nutrition and well-being. Over the past 30 years, Sabinsa has brought to market more than 100 standardized botanical extracts and privately funded clinical studies in conjunction with prestigious institutions in support of these products. With more than 120 full-time scientists conducting ongoing research in India and the United States, Sabinsa and parent company Sami Labs continue to develop, patent and manufacture phytonutrients for the world market, with ingredients that are both Halal and Kosher.

About Sami Direct General Trading LLC
Sami Direct is the culmination of relentless Research and Development and is supported by its very own R&D facility based in Bangalore, Sami Labs. This state-of-the-art, multi-disciplinary division pursues diverse fields of research with over 120 scientists focusing all efforts towards creating effective and safe products. With over 200 patents of the group, all products of Sami Direct are formulated in accordance with the global standards and manufactured in the Japanese & U.S. facilities having Halal and Kosher certifications for Dubai. For more information, visit www.samidirect.ae  

About Johara® Premium Beauty Brand of Sami Direct
Hand-picked from the secrets of time-tested botanical ingredients that have evolved from pure science and scripted in many ancient texts across the world. Crafted from years of meticulous research, Johara® is a brand so scientifically driven, the result can only be the beauty that is pure and real. For more information, visit www.joharacosmetics.ae 

Our Brand Promise
Our skin care products will always have nature derived bioactives and will be clinically relevant and the formulae will be free of Parabens, Sulfate, Synthetic Dye or Formaldehyde. All our products are dermatologist tested non-irritating and non-sensitizing, just as nature intended and are certified by Halal and Kosher. We will never test on animals or use animal ingredients.

For further details please contact info@samidirect.ae 

© Press Release 2018

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