United Arab Emirates, Dubai- 1st March 2007:  SAE, the world's most prominent and established learning hub in the fields of Audio Engineering, Animation and Film, has secured an extraordinary deal with Apple IMC Middle East.  The SAE Institute sees the partnership with Apple IMC Middle East as an integral part of a significant and long-term relationship.

As part of the arrangement, Apple IMC Middle East is building a formidable allegiance with SAE Institute by supplying personalised Apple MacBooks for all Diploma students as part of their enrolment process. The Apple MacBooks will be customized and installed with audio editing (Logic Express) or video editing (Final Cut Express) software, depending on the student's field of study.  The MacBooks will also be installed with a host of course material from SAE Institute, making them an indispensable educational resource. 

Mr. Marco Bettelli, Managing Director SAE Asia Pacific and Middle East commented, "We, at SAE Institute are constantly exploring ways in which we can make our students lives easier and richer. We take great pride in our agreement with Apple IMC Middle East and the Apple MacBooks will ensure SAE our students will be always be equipped with the best means possible to successfully realize their aspirations..

To order and receive the MacBook, students will need to pay the Registration Fee along with Resource Fee (30 days before course commencement), as well as the first instalment of the course fees. Once these fees have been paid, the computers are ordered and delivered to the school.  As an added bonus all SAE Students are able to order a variety of Apple products at special discounts. Students are able to place their order directly at SAE.

SAE management have also met, and established discounts for its students, with leading audio, video and computer distributors such as: Thomsun Trading, Venuetech, Zak Electronics, and Media Cast. 

"We have also managed to meet with several of the UAE's leading equipment distributors and we appreciate their support in securing discounts for our students.  These distributors are the ones whose gear we currently stock and so, SAE students would naturally gravitate towards gear that they are familiar with." Bettelli continued, "To add, our students will automatically develop a loyalty towards these distributors and their products and we hope that they will return the favor when they graduate and are placed in the industry."

SAE has become a renowned brand amongst equipment distributors in the UAE due to its regular and frequent placements of equipment orders for not only its Dubai campus, but also for those across the Middle East Region.

Exclusive prices are offered to SAE students by Thomsun Trading- distributors of major audio brands such as Yamaha and Genelec. Venuetech are distributors of audio equipment from leading brands such as- Senneheiser, Neumann, Marantz, LA Audio, Loud Technologies offer SAE students a 25% discount. 

For those students intending to purchase musical instruments, Zak Electronics retails brands such as Roland, Korg, and Boss to SAE students at 20 % discounted prices.  Media Cast who are distributors of mid to high-end audio and video solutions such as Avid, Digidesignand M Audio have also offered SAE students a generous discount of 20%.

-Ends-

About SAE Institute
Established in 1976 by founder Tom Misner in Sydney Australia, SAE is the world's largest & most prominent Audio Engineering, Animation and Film Institute, which is represented in 48 cities and 21 countries, with Kuwait and Jordan being the latest additions. In 2005 SAE Institute purchased AMS Neve, the most prestigious console manufacturer in the world, further continuing to set the pace for the utmost level of Higher Education & Vocational Technology training. 

For more information, visit our web site at www.sae.edu  

For press information, please contact:
Shimaa Elsayed  
Account Manager- PR                     
TamraC2    
Tel: 04 295 1177                            
Fax: 04 295 1188
shimaa@tamra-c2.com  
                               
Anthony Frantzis
Manager of Marketing & Strategic Alliances
SAE Institute
Tel: 04 361 6173
Fax:
anthonyf@sae.edu

© Press Release 2007