24 July 2007
Performance is first and foremost a matter of precision, resistance and flexibility, three properties that lie at the heart of the new Riviera collection from Baume & Mercier. The new XXL Magnum model, the Riviera featuring new case will appeal to refined sports lovers and aficionados of elegant and understated design.

The new RIVIERA XL 4 screws model, 40 mm polished/satin-finished steel case is as understated as the entirely black face.The automatic movement, chronograph and water resistance to 100 m make this model a true sporting gentleman.

The Middle East launch of the new Riviera L white wave watch. The watch is an ultra feminine interpretation and skill-fully aligns sports styling and femininity that is expected to prove popular among the Arab consumers as well as expatriates in the region.

A dazzling sense of time radiates from the Baume & Mercier Riviera that glistens in premium grade steel and the model distinguishes itself by the four diamonds that elegantly balance out the dodecagonal bezel.

The new Riviera XXL Chrono Diver watch. The new model beautifully illustrates the sporting spirit and the elegance of the RIVIERA line.

The watch is an ultra masculine interpretation and skill-fully aligns sports styling and masculinity that is expected to prove popular among the Arab consumers as well as expatriates in the region.

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© Press Release 2007