Bahrain's Favourite Outlet Is Relaunched Bigger And Better

Adliya, Kingdom of Bahrain - 22 May 2013: Today marked the re-launch of REDTAG's Adliya store location in Bahrain. Ideally situated in the heart of Adliya, the Dubai-based value fashion chain, presented its new summer collection of fashion and home wear at the store's opening event.

Formerly known as Discount Home Store, the Adliya store is now a complete REDTAG store. The outlet has been completely revamped, in line with REDTAG values across the region, and will display the latest fashions in clothing and home decor. REDTAG offers customers the comfort of shopping in a spacious and trendy location, whilst also offering more merchandise options that are displayed regularly and frequently.

Visitors to the new Adliya REDTAG store will receive a gift voucher worth 3BHD, with every 10BHD purchase. This offer is open until 30th June.  This discount can be used to purchase any REDTAGS products, including the newest summer collections. Customers at the new branch can browse the latest in affordable and trendy fashions, during the opening hours of 9:30 AM to 10:30 PM with free car parking.

Speaking at the store opening, Samir Motegheria, REDTAG Country Manager commented, "We are proud to be re-launching the Adliya store under the REDTAG Brand. This particular store is one Bahrain's favourite stores and REDTAG is one of the most well received brands in the Kingdom.

REDTAG Group will continue to strive to be bigger and better, offering our customers competitive prices for the latest fashions in quality affordable fashion wear. The Kingdom's consumers recognise that REDTAG offers great value that can be obtained at an affordable price."

As part of the celebrations for the store opening, Bahrain's Your FM 104.2 FM will host a live interactive road show at the store. Stay tuned to Your FM on primetime, between 7:00 to 9:00 PM, on 23 May, participate in the event to win 10 BHD gift vouchers to shop at REDTAG, Adliya.

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About REDTAG
Even with many value fashion brands vying for attention in today's retail landscape, REDTAG stands apart. An irresistible combination of great value at affordable prices within an uncluttered and user-friendly ambience continues to attract new shoppers in large numbers. Launched in 2006, REDTAG stores offering '365 days of value' are now a big hit with families who look forward to picking up the latest fashions (should be fashion) on a truly enjoyable shopping experience. Product pricing, stringent quality control, ready stocks of customer favourites and a wide variety of sizes, fabrics and colours to satisfy many personal preferences... these are the attributes that make REDTAG the first choice for value-conscious customers across the Middle East.

About REDTAG Group
The REDTAG Group is part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia which operates hypermarkets, supermarkets, convenience stores and malls.

The REDTAG Group, currently with 112 fashion and lifestyle stores across the Middle East has been growing at a rate of 20 per cent annually. The REDTAG Group has two main areas of operation - the newly launched REDTAG value fashion and home stores which is poised for a quantum leap in the retail world and Discount Fashion and Home Stores which is a collection of well-known regional brands. The growth of the REDTAG Group is concentrated around the REDTAG brand. The discount fashion and home stores currently under various brand names will be upgraded into the REDTAG brand within the next two years. This coupled with an ambitious plan to open at least 12 new REDTAG stores per year in malls as well as high streets will see the REDTAG brand become a leader in the value fashion and lifestyle market.

© Press Release 2013