In a modern twist to advertising, forward-thinking Dusit International has introduced a smart phone app that will give readers instant access to more information about the hotel offers they see in the group's latest advertising campaign and the company's collateral.
The application enables customers to scan Quick Response (QR) codes assigned to ads in magazines and newspapers. This will allow Dusit International to track interaction with its advertising, to determine the effectiveness of each medium.
"Today's traveller want their information faster, and are increasingly relying on mobile technologies, especially smart phones, to bring it to them" said Sam-Erik Ruttmann, Dusit International regional vice president Middle East. "Hotels cannot ignore the power of mobile technology, as people will use mobiles more and more to communicate with hotels in the area they need"
QR codes are so called for they offer a "Quick Response" for readers with mobile phones and membrane-enabled smart phones. All that is needed is for the user to download the QR app on the smart phone and take a scan of the QR-Code. Code software decoder then transforms the data held within the QR-Code to a meaningful action for the mobile phone, such as connecting to a website or bringing up an email address for immediate response.
"QR codes are becoming increasingly attractive to the hospitality industry because they function as a powerful form of information exchange. Ads are used more actively by users both online and offline, allowing us to track the interaction and effectiveness of each ad campaign" said Ruttmann.
This initiative has been launched by the Dusit International corporate office and the new ads with the QR-Codes are already appearing in publications in the Middle East, as well as UK, Europe and Asia Pacific.
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Note to Editor:
Dusit International has gained more than 60 years experience in the hotel and hospitality field. Founded in 1948 by Honorary Chairperson, Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road; Dusit has since acquired a unique portfolio of deluxe hotels, building upon Thai culture and tradition to create a personalised welcome for all guests, made distinctive under the Dusit brand promise: the delivery of an 'experience that enlivens the individual spirit no matter what the journey.'
Dusit International comprises five hotel brands: Dusit Thani Hotels & Resorts, Dusit's second generation dusitD2 hotels & resorts, Dusit Princess Hotels & Resorts, Dusit Devarana Hotels & Resorts, and Dusit Residence Serviced Apartments. It also operates its own signature Devarana Spa.
THAILAND:
Dusit Thani Hotels & Resorts: Dusit Thani Bangkok
Dusit Thani Hua Hin
Dusit Thani Pattaya
Dusit Thani Laguna Phuket
Dusit Island Resort Chiang Rai
Chatrium Suites Bangkok, A Dusit Thani Hotels Partner
dusitD2 hotels & resorts: dusitD2 chiang mai
dusitD2 baraquda pattaya
B-Lay Tong Resort, Phuket - managed by dusitD2 hotels & resorts
Dusit Princess Hotels & Resorts: Dusit Princess Srinakarin, Bangkok
Dusit Princess Koh Chang
Dusit Princess Korat
Royal Princess Larn Luang, Bangkok
Royal Princess Chiang Mai
Pathumwan Princess, MBK Centre, Bangkok
Bel-Aire Princess, Sukhumvit, Bangkok
Grand China Princess, Chinatown, Bangkok
OUTSIDE THAILAND:
Egypt: Dusit Thani LakeView Cairo
Philippines: Dusit Thani Manila
United Arab Emirates: Dusit Thani Dubai
Dusit Princess City Centre, Dubai
Dusit Residence Dubai Marina
Pearl Coast Premier Hotel Apartments, Dubai
OPENING SOON:Bahrain: Dusit Thani Dilmunia Bahrain
China: Dusit Thani Sanya
India: Dusit Devarana New Delhi
Dusit Devarana Jaipur
Dusit Devarana Rishikesh
Dusit Thani Goa
dusitD2 new delhi
Saudi Arabia: Dusit Thani Jeddah
Thailand: Dusit Devarana Resort - Phang Nga
United Arab Emirates: Dusit Thani Abu Dhabi
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For more information, please contact
Caroline Tapken
CTT Consulting FZ LLC
Middle East PR Communications - Dusit International
Tel: +971 50 103 0343
Email: caroline@cttconsultingme.com
© Press Release 2011
