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Dubai - As recipients of multiple awards for excellence in customer service including the recent Consumer Friendly Index award and Dubai Service Excellence Scheme awards by Dubai Economic Department, Pure Gold Jewellers knows the value in delivering exceptional customer service. In line with its commitment to continuously raise the bar of customer service, the award winning jewellery retailer and the only World Diamond Mark (WDM) certified retailer in the GCC recently held a sales training programme by WDM for its store managers and assistant managers.
"Pure Gold Jewellers is always a step ahead in executing the World Diamond Mark programme in the retail industry, which reflects in their great customer service. This year, the focus of the training was to comprehend the apt behavioral traits required for jewellery retailing. We strongly believe this starts with recognizing one's own personality style and then deciding what to do to maximize one's sales effectiveness. By understanding oneself, one also learns to understand the customer. This understanding helps in providing customer with the best solution," states Alex Popov, World Diamond Mark Foundation Chairman.
The training programme highlighted the importance of understanding human psychology, as selling is mainly a psychological game, the one who understands it better plays the game better. With participants divided into several groups each with a leader, the training focused on how effective communication can lead to happier and more satisfied customers.
"Through simplicity and proven sales techniques, WDM trainers instructed our team in building proficient customer centric solutions to ensure customer satisfaction," says Karim Merchant, Group CEO and MD of Pure Gold Jewellers.
"We are looking forward for a vibrant growth this year, and the WDM training will positively aid in achieving greater consumer confidence in diamonds and diamond jewellery," he added.
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About Pure Gold Jewellers
Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in 12 countries. It is the only 'D' certified World Diamond Mark authorized diamond retailer in the GCC region.
Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.
For further information please visit www.pugold.com
For more information about the World Diamond Mark, visit www.worlddiamondmark.org
For media queries, please contact: Lisa George/Merina Fathima, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: Lisa@irispr.net/ merina@irispr.net.
© Press Release 2015
