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Dubai: A gathering of public relations professionals from across the world took place in Warsaw from May 18-22, as senior practitioners joined together to discuss industry trends, best practices and share case studies during the International Public Relations Network (IPRN) Annual General Meeting and Conference. Aleksander Kwasniewski, former president of the Republic of Poland was the keynote speaker. He gave an impassioned speech about the importance of truthful, transparent communication in Poland’s transformation over the past three decades.
Yardstick Marketing based in Dubai, United Arab Emirates, a member of IPRN, joined the event as professionals from 25 countries convened in the Poland capital with the goal of sharing global insights about trends affecting the public relations industry.
Founded in 1995, IPRN’s annual conference offers the keenest minds in the industry a platform to understand trends and best practices in various parts of the world and to bring these insights to their clients.
“We had deep debates and discussion about effective public relations, strategic communication and content practices from around the world,” said IPRN’s Executive Director Luis Gonzalez.
Some of those learnings included the continued rise of content as a primary driver of purchase behaviors; the continued blurring of lines between editorial and promotion, especially in the online space, and the need to integrate public relations campaigns with social media channels.
“As a leading global PR organization, we strive to be on the front edge of trends and to bring key learnings to companies and clients,” Gonzalez said.
The conference was hosted by Public Dialog, a PR firm based inWarsaw. Public Dialog’s president and owner Paweł Bylicki, chairman of IPRN, said: “The public relations profession is confronting a time of many changes, from digitization of the industry to the blurring of editorial linesIt was crucial to meet and bring highly inspired people together in our event in Warsaw to ensure that our organizatin brings value to the profession.”
Agency Award Winners
Each year the best pubic relations and communications projects and videos from around the world participate in the IPRN’s annual awards. The winners were:
PR Concept, an agency from Estonia for Best Project of the Year.
Evercom from Sapin for Best Video of the Year.
Winners (continued)
Binsfeld, an agency based in Luxembourg for Best Agency of the Year.
Central de Informação, based in Portugal, for B2B Project of the Year, and
Blue Focus, based in Beiljing, China, for B2C Project of the Year.
During the awards ceremony the former President of the Republic of Poland (1995 – 2005) gave a keynote address where he stressed that communication was critical to Poland’s transformation over the past 30 years. The role of good communicators, he said, could not be understanted in conveying and simplifying complex messages.
Kwasniewski participated in the famous Round-Table negotiations that brought the peaceful transformation of Poland and led to a movement that crossed the entire Central and Eastern Europe to convert communism to democracy. He won the presidential election for the first time in 1995. A great advocate of Poland’s membership in both NATO and the European Union, it was under Kwasniewski’s leadership that Poland finally joined NATO in 1999.
About IPRN
IPRN was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has 50 members covering more than 80 cities and markets in North and South America, Western and Eastern Europe, the Middle East, Africa, the Far East and Australia. The combined fee income of our members exceeds 500M dollars, with staffing of more than 7,000. Every year, one member hosts the network’s Annual General Meeting (AGM) and conference attended by all members. The next will take place in Lisbon in May 2020, organized by Central de Informaçao. The AGM is critical to the network as it enables members to interact personally for a better understanding of different cultures, business development and competencies.
For more information, visit www.IPRN.com
About Yardstick Marketing Management
Yardstick Marketing Management, founded in 2012 by Anishkaa Gehani, is an integrated consultancy that delivers accountable, effective and thought-provoking PR as well as handles all aspects of media operations. Yardstick Marketing offers a 360° approach to marketing - integrating the right Social Media marketing, Public Relations, Advertising and Event Management strategy including Media Buying, Photography & Videography, Digital Marketing, Activations and Promotions. For more information, please visit - http://www.yardstick-marketing.com/
For more information, images, insights or interviews:
Dimple Menezes
Dimple@yardstick-marketing.com
Tel: +971 55 612 6298
Manoranjani Sampath
manoranjani@yardstick-marketing.com
Tel: +971 55 235 6386
Yardstick Public Relations
PO Box - 116125, Dubai, United Arab Emirates
Tel: +971 4 351 8584 Fax: +971 4 509 67 97
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