Look your best this season with exquisite pearl jewellery

Dubai, UAE June 18, 2007: Paspaley, the world's leading South Sea pearl company, ushers in summer with its exclusive pearl jewellery collections. The esteemed company made world-famous by its cultivation of the finest quality pearls, creates stunning pearl jewellery highly valued for its outstanding design and craftsmanship.

Pearls are the only gems that emerge from nature perfect and complete and unlike others, they cannot be improved through cutting and polishing. It is nature's perfection in a luminous droplet. Paspaley makes a strong statement with carefully-selected pearls assembled with precious stones to form the finest pieces of jewellery.

Nicholas Paspaley AC, Executive Chairman of Paspaley, said: "Every piece of pearl jewellery in our collections has been carefully designed by our team of highly talented designers and craftsmen. While white pearl jewellery remains extremely popular, our clients today are also looking for a little change in their wardrobe. That's why we have incorporated the delicate colours of gemstones in these exciting pieces."

He added: "Since time immemorial rare pearls of perfection have been considered true gifts of nature and are some of the most sought after gems today. We bring our growing clientele in the UAE inspiring jewellery collections centered on the natural beauty of these gems. These are highly versatile pieces, meant to be worn to complement every woman's wardrobe during the day and well into the evening."

For Paspaley, it is important to individually select superior pearls to create each piece of memorable jewellery. The careful selection of every pearl that goes into each piece ensures the latest collections have an exceptional lustre and as with all Paspaley pearls there is a guarantee of natural colour  - no Paspaley pearl is ever treated or enhanced by artificial means. Due to Paspaley's commitment to quality, the beauty of these pearls does not diminish over time.

As colour is back this summer, the latest collections bring together the charm of South Sea pearls and the vibrant sparkle of coloured gemstones to create highly original objects of beauty. The combination has opened the door for some unique designs incorporating lustrous South Sea pearls and a wide assortment of precious stones set in gold or platinum.

Pearl jewellery lovers can choose from a wide selection of shapes, styles and designs this season. Chunky rings are the new summer accessory; a simple pearl ring is replaced by two pearls side by side and linked by diamonds set in yellow gold for new warmth. Pearl chokers with tiny precious stone droplets complementing the pearl, bracelets using multi-coloured pearls and stunning necklaces complete the stylish look.

New variations also include multi-coloured South Sea pearls with white and black diamonds to give a light feel to the jewellery. Such designs are becoming increasingly popular with the young set who wear them with jeans and little summer dresses. The collections have also been teamed with precious stones providing the ultimate sophisticated and stunning evening look. Thus, the link between fashion and Paspaley pearl jewellery is as strong as ever.

Those aspiring to give a perfect gift to a loved one can also consider an ultimate Paspaley South Sea pearl strand which is not only classic but the most beautiful of all ornaments. It is a true gift for a lifetime, an heirloom that can be handed down through generations.

As pearls enjoy renewed popularity, the creative team at Paspaley is featuring them in a new light this year. Pearl jewellery has shrugged off its more classic reputation and is revealing a vibrant contemporary image. Paspaley has given its glamorous and elegant designs a modern twist in its latest collections.

Paspaley boutiques are conveniently located at Burjuman Centre and at the Mall of the Emirates.

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About Paspaley:
Paspaley is the world's leading and largest South Sea pearl company, growing the finest quality pearls in the world. Behind the simplicity and singular beauty of Paspaley South Sea pearls is a journey that began more than 70 years ago on the remote and unspoiled coastline of northern Australia. Paspaley's involvement in pearling dates back to 1935 when Nicholas Paspaley's father, Nicholas Paspaley Senior MBE first collected mother-of-pearl shell in Australia's northern waters. He established a family business that has evolved to become the world's leading South Sea pearling company. Paspaley is still proudly family-owned and operated. Paspaley nurtures its pearls on a remote network of over 20 farms, stretching more than 2500km across the pristine waters off the northwest coast of Australia - about the same distance as from London to Moscow.

Paspaley's pioneering techniques have been widely acknowledged as world's best practice, positioning the company name at the forefront of the pearling industry. Consistent quality and supply are the hallmarks of Paspaley - a reputation achieved only through an unwavering commitment to the pursuit of excellence and the principles of quality. These standards have ensured Paspaley South Sea pearls are much sought after by the world's leading jewellery houses and has made the Paspaley name synonymous with the most beautiful pearls in the world.

For more information, please contact:
THE IDEA AGENCY PR DEPARTMENT
Tel: 04-3434424
Fax: 04-3434305
Email: pr@theideaagency-me.com

© Press Release 2007