The world's largest TV arrives in the Middle East in the form of Panasonic's 150 inch Plasma Display Panel (PDP)
Dubai: Forty-six percent larger than its nearest rival, Panasonic's 150 inch plasma makes its first Middle East appearance at GITEX, taking place at the Dubai International Convention and Exhibition Centre from October 19 to 23, where it will hold centre stage of Panasonic Marketing Middle East' 1000 square meter stand.
The 150 inch display delivers dynamic, overwhelming image quality with an 8.84 million pixel resolution (2,160 x 4,096) ?more than four times the 1080p HD specification (1,080 x 1,920). The prototype has a screen size equivalent to nine 50-inch PDPs with an effective viewing area of 11 ft (3.31 m) (W) x 6 1/4 ft (1.87 m) (H).
With the enhanced PDP technologies Panasonic accumulated in the development of its 103-inch PDP, the 150-inch PDP provides stable and uniform images across the vast expanse of the screen and the same brightness as the 103-inch PDP. Featuring true-to-life colour reproduction capability and quick response to moving images, the ultra-large PDP renders clear, crisp, spectacular images unrivalled by any other.
Panasonic Marketing Middle East General Manager system solutions Yasuo Yamasaki, said that as the 103-inch PDP has been welcomed by industry for use in commercial and public facilities and consumers for family entertainment, the 150-inch plasma is expected to generate new demand from various fields.
"Our 150 inch Plasma screen is definitely the main attraction at GITEX and the invocations which Panasonic has incorporated into this screen are only the tip of the iceberg of Plasma's potential," he said. "Plasma is a relatively young technology as it has only been about ten years since the Plasma TV appeared on the market. In tandem with the market's growth, the Plasma TV has steadily improved in quality, gained popularity and become a leader in the global market for high-quality, large-screen TVs."
Over the course of their development, PDPs have established their reputation as displays that excel in high-contrast, color reproduction, moving picture resolution and wide viewing angles.
"However room for improvement remains as the PDP's full potential is still yet to be realized," Yamasaki added.
"In response to customer demands across the world, we continue to explore new technologies in the hope of opening up a new area for Plasma TVs."
While seeking to raise the quality bar in products, Panasonic continues to pursue greener products. When it comes to TVs, Panasonic has become the first company to completely eliminate lead from PDPs and it is claimed that its Plasma TVs have a long life of 100,000 hours; while natural materials are used in the speakers such as bamboo fibre diaphragms.
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The Panasonic Corporation Inc is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 9.07 trillion yen (US$90.52 billion) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.
For further information, please contact:
Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8862142
Fax: +971 4 8862347
Web site: www.panasonic.ae
Ibrahim Jimoh
Senior Consultant
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977
Email: ibrahim@cbpr.ae
© Press Release 2008
