Embracing its local heritage

Muscat, August 31st 2015

The Wave, Muscat, Oman's leading integrated tourism complex, has unveiled its new brand identity, embracing its Arabic translation to become 'Al Mouj Muscat'.  The new logo is derived from the calligraphy of the former logo and elements from the JV Partners - the typeface and colours from the Ministry of Tourism logo, and the new Majid Al Futtaim branding.

"Today marks a new phase of the project's maturity as we celebrate the depth of our Arabian heritage and the strength of our joint venture partners in an all-encompassing modern visual identity," said Hawazen Esber, CEO of Al Mouj Muscat.

He added, "Al Mouj Muscat has evolved into a benchmark for property development in the country and a model for public-private cross-border collaboration as demonstrated by the Omani Government and Majid Al Futtaim Properties. I am proud to say that we are the only integrated tourism complex in Oman that has successfully brought people, business and culture into one thriving destination. From quality homes, world-class leisure amenities and bustling retail and dining experiences, Al Mouj Muscat has everything a resident, visitor or tourist can ask for and I can tell you with full confidence that the best is yet to come."

Nasser Al Sheibani, Chief Financial Officer at Al Mouj Muscat added, "The Al Mouj Muscat evolution will strengthen the company's position in both local and regional markets as the most successful integrated tourism project in Oman.  Today marks a beginning of a new era in delivering a sustainable living environment, lifestyle and leisure for residents, visitors and tourists."

Al Mouj Muscat offers a variety of luxury residential properties and a unique combination of lifestyle and recreation amenities to meet the needs of investors, residents, visitors and tourists. With plans in place to expand the thriving waterfront community with a new school, more hotels and a harbour-side piazza, the development is in the last stages of finalizing its much-anticipated new masterplan.

Al Mouj Muscat was the first real estate development in Oman to open its doors to foreign investors when it broke ground in 2006 with a vision to transform urban living in the Sultanate. Today, the waterfront community is home to over 4,000 residents and this number is expected to grow by more than 50% in the next few years. The master planned development with its integrated lifestyle experience has appealed to people from 69 nationalities with Omani citizens representing the largest single nationality.

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About Al Mouj Muscat
Formerly known as The Wave, Muscat, Al Mouj Muscat is the Sultanate's leisure and lifestyle destination and is a unique public-private venture between the Government of the Sultanate of Oman and the UAE-based Majid Al Futtaim Properties.

Spread along a stunning 6 km stretch of Muscat's coastline, this world-class Integrated Tourism Complex comprises a group of luxury residential properties including Villas, Townhouses and Apartments, commercial units, retail and dining facilities and Oman's only signature designed PGA Standard 18 hole links golf course, designed by Greg Norman. Al Mouj Muscat is also home to the 400 berth Almouj Marina, Oman's largest private yachting hub and most recently The Walk, a 50 unit retail area which forms the commercial and leisure hub of the community.

The next phase of development will see luxury hotels, new residential leisure and hospitality offerings. Al Mouj Muscat is a phased development which provides a world-class lifestyle destination.

For media inquiries, please contact:                   
Shaza Taher
Director - Media Relations
TRACCS Public Relations
Tel: +968 24 649-099             
Email: shaza.taher@traccs.net

© Press Release 2015