Germany's second biggest kitchen brand strengthens its presence in UAE

Dubai, UAE: February 17, 2013

Leading German kitchen brand Nolte has officially launched their flagship store in Dubai with their sights set on cornering the lion's share of the region's growing market for premium kitchens.

The company has built its reputation for uncompromising high quality by being one of the few brands that is entirely produced in Germany, from start to finish. Because the entire manufacturing processes takes place under one roof, quality is controlled and maintained.

Speaking at the launch of their premises in Garhoud, Selva Kumar, MD of Nolte Middle East, which is represented by the Universal Trading Company in the region, said, "Middle East consumers in particular are extremely quality conscious. They want kitchens that are visually appealing through their exceptional design, function and quality - Nolte responds directly to this desire.

"Another top requirement for Middle East consumers is space. Because Nolte Kitchens are made-to-fit, and use innovative space-usage functions, we are able to optimize space and functionality for our customers.

The company, which was founded in 1923, is an innovation leader that repeatedly sets new trends in the market and reinvents itself when it comes to technology and convenience.

"Matrix 150 is one such innovation we have introduced across our range, which applies to the height, width and depth, thus reaching all three dimensions, making kitchens even more beautiful and well-defined. The unified alignment of the elements also adds to the storage space - not just in the wall units but also in the pull out units."

Nolte manufactures its products in harmony with the environment. In 2010 Nolte Kitchens became the first German Kitchen brand to acquire both FSC® and PEFC certification. Both are internationally recognized certification systems with a hallmark that's only given to products from socially compatible and environment-friendly forest management.

 This year the Nolte Group made a complete switch to eco-power, meaning that all energy usage is derived from hydropower stations in the Rhine River. "The Nolte Group places high

value on sustainability. It is important to us that we take responsibility for our environment. We want to set examples with our actions just like we do with our product innovations." Mr. Kumar, added.

The company's eco-power switch is groundbreaking in that it is the first time that a whole group of companies in Germany takes this step, and to this extent. 

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About Nolte Kitchens:
Founded in 1959, Nolte is a German success story and, with a workforce of over 1,100, is the country's second largest furniture manufacturer, regularly winning industry awards and servicing a worldwide market.

The Nolte Group manufactures 100% of its products in Germany, thus ensuring security, reliability and above all quality. For the Nolte Group, "Made in Germany" is more than just a slogan - it sets the standard to be met.

From the forested timber through manufacture of the chipboard and furniture to assembly in the customer's premises, the Nolte Group offers a range of services meeting future needs and guaranteeing products that are outstanding, flexible and ecologically acceptable.

Universal Trading Company is the exclusive representative for Nolte Kitchens in the United Arab Emirates.

Universal Group, one of the most diversified and growing business enterprises in the UAE, was founded in 1973 by Mr. Shabeeb Al Dhaheri. Today, the Universal Group of Companies is a well reputed entity, which has carved a niche for itself by bringing a number of globally recognized brands to the region.

For more information about Nolte Kitchens visit: http://www.nolteme.com or contact their partners, Universal at their Nolte showrooms in Dubai and Abu Dhabi:

Dubai
Universal Electrical Equipment Est
Al Muhareibi Building, Showroom No 1 (next to Al Hallab Restaurant)
Garhoud, Deira; 
Tel:+971 4 282 3443
http://www.universal-uae.ae
utc@universal-uae.ae

Abu Dhabi
Universal Trading Company
Istiqlal Str.,Shabeeb Al Dhaheri Building, Floor # 1
Tel: +971 2 633 6252;
http://www.universal-uae.ae
utc@universal-uae.ae.

For media information contact Robyn Aris,  Avant Communication,  robyn@avantcommunication.com, +971 4 343 1645.

© Press Release 2013