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Cairo, 19 December 2018 - The 5th Annual Egypt Automotive Summit, one of the major events of the automotive sector in Egypt, took place in Cairo and looked at government plans for developing the Egyptian automotive sector, which include the possible introduction of electric vehicles (EVs) to the local market.
The summit was opened by Minister of Trade and Industry Amr Nassar, and Minister of Public Business Enterprise Hisham Tawfik, with CEO of Egypt Automotive Mohamed Abul Fotouh chairing a discussion on recent automotive-sector developments in Egypt. The event brought all government automotive officials and industry leaders together; from ministries, authorities and automotive manufacturing companies.
Speaking on a panel of “Electric cars leads the future”, Nissan Motor Egypt Chairman and Managing Director, Kohei Maeda, laid out the vision for always moving forward, bringing the latest technologies and aligning with the fast pace of global innovations and developments in the EV sector.
Outlining the brand's promise of “Innovation that Excites”, Maeda spoke about Nissan pioneering advances with EVs and reminded everyone that Nissan was first to bring an entirely 100 percent mass-produced electric car to the international market, the Leaf. “Nissan is a global leader in electric vehicles, and it is clear the EV-era is coming. We have 7 billion people in the world, and it is expected to be 10 billion in 2050.”
Maeda highlighted the need to develop technology toward alternatives and pointed out that launching EVs needs not only an improved infrastructure but also a whole new eco-system, “In Egypt, mass-market is between LE 200,000 and 500,000. The cost of EV at the moment is much higher than that.” He also reflected on the importance of backing from the sector as a whole, and beyond, “Like other countries, we need support from the government, support from the market, to launch EVs in an affordable price range.”
Already having introduced Blade Glider at Automech Formula last September, no one is in any doubt about the Nissan no-compromise commitment to an environmentally responsible, zero-emission future. At the Summit, Maeda pointed at another example of the commitment, “When we launched the first-generation Nissan Leaf, it had 24 kWh battery and could drive 180 km. Our current second-generation Leaf has a 40 kWh and can drive 400 km.”
Referring again to the importance of the automotive sector coming together in Egypt, to innovate EV locally and develop the market, “We have to create an eco-system in the country, look at the customer experience and develop the customer mind-set.”
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About Egypt Automotive summit
Egypt Automotive summit creates room for dialogue between government agencies and workers in the automotive sector. The summit serves the automotive sector, as well as the government, for improving the situation of the automotive sector in Egypt. Over the past few years, the summit has managed to contribute information, discuss the laws of the sector and present a new strategy for car manufacturing and has allowed the government to display their vision for the automotive sector.
About Nissan Motor Co., Ltd. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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M'Hamed Tazi
General Manager Public Relations & Communications
MHamed-TAZI@nissan.com.eg
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Hussein-ElBaz@nissan.com.eg
HebatAllah Mahmoud
Supervisor Public Relations & Communications
Hebat-mahmoud@nissan.com.eg
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