30 March 2011

Lama Tours boosts it fleet with 'The Hero of all Terrain'

Dubai, United Arab Emirates (30 March, 2011) - Following several accolades including the 'Best Luxury SUV' award in 2010, the latest generation Nissan Patrol has become a growing favourite among tour operators in the UAE.  And this week Arabian Automobiles, the exclusive dealer of Nissan, Infiniti and Renault in Dubai and the Northern Emirates has delivered several units of the 2011 Nissan Patrol to Lama Tours in a ceremony held in Dubai this week.

Lama Tours will now offer the Nissan Patrol to customers seeking a premium experience on its desert safaris. The tour operator, which is the largest incoming destination management company for visitors from West Asia, GCC and the Indian subcontinent, will offer the Nissan Patrol in luxury desert safari packages.

During the handover of the Patrols, Michel Ayat, CEO of Arabian Automobiles commented, "Arabian Automobiles consistently seeks to partner with key players in the UAE market, and our partnership with Lama Tours is a reflection of this. We are delighted that the company has decided to include Nissan's luxury SUV in its fleet. Customers of the latest Patrol have been delighted with the vehicle's increased levels of luxury, technology and performance and so we are confident that the new Patrol will surpass the expectations of Lama Tours' customers seeking a premium experience in the desert."

Kulwant Singh, Managing Partner of Lama Tours commented, "By adding the latest generation Nissan Patrol to our fleet, we aim to widen customer choice by offering a vehicle with high safety and technological standards and of course, the reputation that the Patrol is the 'Hero of All Terrain'. Japanese vehicles are best suited to our customer profile and the Nissan brand has a great reputation and so we are confident that our new Patrols will be a strong addition to our fleet. This deal is the start of a long-term association we aim to have with Arabian Automobiles."

Since it went on sale in UAE in April 2010, the all-new Nissan Patrol has exceeded its sales targets by selling in excess of 5000 units to date.

Customers can book a test drive of the new Patrol through www.arabianautomobiles.com or 800 NISSAN (647726). More information on the new Patrol is also available on the dedicated micro site: www.nissanpatrol-me.com

-Ends- 

About Arabian Automobiles
Arabian Automobiles Co. being one of the leading automobile dealers in the GCC under the flagship of A W Rostamani Group is the sole distributor of Nissan, Infiniti and Renault in Dubai and Northern Emirates and a non-exclusive distributor of Nissan in Iraq. Over the years, with best practices and total commitment the company has broken records and established itself as a trusted name in the UAE Automotive Market.

About Lama Tours
Lama tours is the largest sole proprietorship company in the region and the largest incoming destination management company for visitors from west Asia, GCC and Indian sub continent. www.lama.ae

© Press Release 2011