New Braun Multiquick fresh system launches in Middle East
Middle East - Building on the successful category growth of Braun's market-leading Multiquick handheld food-processor range, the unique new Braun Multiquick fresh system delivers a new kitchen essential for consumers.
Taking food preparation into the realms of food preservation, Braun's new handheld food-processor/vacuum preservation device, the ultra-versatile Multiquick fresh system, is set to revolutionise the kitchenware category contributing to increased business opportunities for trade as a whole.
Multiquick fresh system is a high performance handheld food-processor that chops, pures and whisks quickly and easily. And the unique 'click-in' vacuum attachment makes it easy to vacuum preserve food in special Braun FreshWare containers, sealing in freshness and crispness by keeping air out and preserving taste and goodness.
Made from durable, heat resistant glass [Pyrex], the FreshWare containers (sold together with the fresh system device, and separately) are perfect for the preservation of all sorts of foods from fresh or prepared meat, fruit and vegetables to pasta and cookies. FreshWare can be used in the fridge, freezer and both microwave and conventional ovens, as well as making attractive serving dishes. The vacuum pressure in the container also helps marinate meat, poultry, fish and seafood more quickly.
Perfect New Business Opportunities for Retail
Braun research shows that there is a clear desire for innovative products to help prepare and preserve fresh, healthy meals simply and conveniently, that is elegantly met by fresh system's unique all in one solution.
In addition, the availability of ultra-versatile FreshWare containers separately from the fresh system kit provides a perfect repurchase opportunity for trade, particularly when customers realize their value in the kitchen.
Manoj Nair, Regional Business Manager, Braun, comments: "Braun launched and built the handheld food-processor category, and we are now the first company to produce a handheld food-processor incorporating a vacuum-packing facility to help customers save time preparing food and reduce wastage from the weekly shopping." He ends saying: ""We're proud to be using Braun's tradition of innovation to stimulate this exciting category and we're confident that the all-in-one versatility of fresh system beyond food preparation will help gain new users and customers keen to upgrade from existing products. We believe that Braun Multiquick fresh system will expand the food preparation category, genuinely stimulating growth at the high end of the market and increasing business opportunities for the trade."
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About Braun
Headquartered in Kronberg, Germany, Braun is part of the Gillette Group, the world leader in male grooming products, including blades, razors and shaving preparations.
Braun's product range includes; 200 small electrical appliances in 10 categories: electric shavers, epilators, food processors, coffeemakers, irons, infrared ear thermometers, blood pressure monitors, hair care appliances, electric oral care products, clocks and calculators. It is the market leader in Foil shavers, epilators, handblenders, infrared ear thermometers and electric oral care products.
Product production takes place in seven plants in five countries: Germany, Ireland, Spain, Mexico, China, daily production is approx. 250,000 units. In 2003: Braun's net sales accounted for US$ 1.18 billion (excluding electric oral care products); electric oral care products contributed US$ 699 million.
For further information please contact:
Impact Porter Novelli
Public Relations
PO Box 19791
Dubai
United Arab Emirates
Bronia Stewart
Consultant
Tel: 9714 330 4030
Ext: 416
Fax: 9714 330 4031
E-mail: b.stewart@ipn.ae
Website: www.braun.com.
© Press Release 2005
