• Positioning TKE as a people-centric service brand at the top of the elevator industry.
  • Combining decades of the company’s success with the new opportunities as forerunner in digital offers.

Essen, Germany (AETOSWire): TK Elevator, a leading global player in the elevators and escalators market, announces the launch of its new global brand, TKE. The new brand name results from the change in ownership that took place mid of last year.

“The new TKE brand allows the independent company to further expand. It’s a great opportunity to strengthen our market positioning and technology leadership in next-generation mobility services. With the recent integration of our cloud-based digital platform MAX into all kinds of new elevator and escalator systems, we have made a significant step towards digitalization of our products and services. This has established a new quality standard in urban mobility solutions,” says Peter Walker, CEO, TK Elevator. “On the other hand, the brand TKE allows us to consolidate decades of tradition, engineering know-how, and success.”

Designed to work effortlessly across all digital and physical channels, the new brand identity refers to the sunrise’s atmosphere of energy and optimism. The warm, vibrant color palette, the typography, and the logo all signalize motion, positivity, and speed. This creates an ideal environment for representing a certain spirit of empowerment, autonomy, and premium technology excellence. The new TKE brand reflects the company’s commitment to transform people’s lives through smart and seamless mobility solutions.

With operations worldwide and more than 50,000 employees, TK Elevator builds on the successful legacy of thyssenkrupp Elevator with sales of around €8 billion in fiscal year 2019/2020. The most important TK Elevator business line will continue to be the service business which currently maintains around 1.4 million elevator and escalator units with the help of 24,000 service technicians globally.

The TKE product portfolio covers a wide range of products: from commodity elevators for residential and commercial buildings to cutting-edge, highly customized solutions for state-of-the-art skyscrapers – such as One World Trade Center in New York. Besides elevators, its portfolio also covers escalators and moving walks, passenger boarding bridges, stair and platform lifts as well as tailored service solutions for all products – thus covering a broad spectrum of urban mobility.

“Over the last year, TK Elevator has successfully diversified and scaled its service offerings while broadening its global footprint,” says Peter Walker. “Our new brand identity even better reflects our strong legacy of achievement. It also significantly underscores our goal as a people-centric service brand that leads the elevator industry and acts as a forerunner regarding digital solutions.”


TK Elevator (formerly: thyssenkrupp Elevator)

With customers in over 100 countries served by 50,000 employees, TK Elevator achieved sales of around €8 billion in the fiscal year 2019/2020. Over 1,000 locations around the world provide an extensive network that guarantees closeness to customers. Over the past decades, TK Elevator has established itself as one of the world’s leading elevator companies and became independent since its sale by thyssenkrupp AG in August 2020. The company’s most important business line is the service business represented by over 24,000 service technicians. The product portfolio covers commodity elevators for residential and commercial buildings to cutting-edge, highly customized solutions for state-of-the-art skyscrapers. In addition, it also consists of escalators and moving walks, passenger boarding bridges, stair and platform lifts. Integrated cloud-based service solutions, such as the MAX platform, are gaining in importance. With these digital offerings, there are no limits to urban mobility anymore. TKE – move beyond.

*Source: AETOSWire

Pedro Russo
Communication Manager
TK Elevator Middle East
P +971 4 70 59 300

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.