Dubai, November 1, 2004: Nayomi, the largest Middle Eastern retailer of quality and branded lingerie and nightwear, is introducing to the region an alluring selection of glamourous underwear for various occasions - including a revolutionary new transparent bra - that has to be seen to be believed.
Considered among many as this year's collection highlight is the Transparency Bra, a unique concept in bra design, brought exclusively to the Middle East by Nayomi - sure to catch consumers' eyes from the moment of trial. It's time to say goodbye to irritating and wrinkling fabrics, visible lines and under wires thanks to the Transparency Bra's innovative style.
Created from a sheer body shaping material (thin layer of treated silicone) the unique Transparency bra provides you with undetectable coverage under any outfit and is available in colours of beige and transparent. The bra has a see-through elastic back and convertible straps that can be easily adjusted along with cups which provide additional airing in the centre. It is the perfect bra that allows you to go undercover any time of day or night.
Ismail Helmi, Product Manager, Nayomi says; "Right from its inception, Nayomi realized that the women in the region have specific needs from their lingerie that is different from other women around the world. With this in mind, our team comes up with designs, patterns and colours, that take into account the various desires and moods of the women across the Middle East. The selection of value for money products at Nayomi is set to please consumers across all ages."
Nayomi has always endeavored to present, simple, elegant, sophisticated and innovative collections; unique to each season they are intended for. Consumers should also note that all Nayomi lingerie is branded rendering quality, comfort and care in terms of designs and the fabrics used.
The lingerie collections developed by Nayomi's design team are based on information gathered from other global fashion destinations and international exhibitions, as well as from highly valued consumer feedback. They follow the latest international trends and also take their inspiration from the Arabian traditions and culture - providing the ideal collection to suit the needs of the women in the region.
-Ends-
Notes To The Editor
About Nayomi
A maker of quality lingerie and nightwear, Nayomi operates 65 stores across the Arabian Gulf in 22 key cities.
After ten successful years Nayomi is offering a limited franchisee opportunity in the GCC region. For more information write to Nayomi at P.O. Box 27844, Dubai - U.A.E or visit the website at; http://www.nayomi.com.sa/ Franchiseeplans.htm
Nayomi is represented by the mega retailer Kamal Osman Jamjoom in the Middle East. Nayomi has a large presence across the region with stores located in the KSA, the U.A.E and Qatar.
For more information please contact:
Pooja Chaudhary
Bates PanGulf PR
Tel: +971 4 2953456;
Fax: +971 4 2951027
E-mail : pooja@batespangulf.com
© Press Release 2004
