Only mall in the world to have such a mix of fashion and lifestyle brands under one roof

Dubai, 16 November 2004: The opening of the BurJuman Centre extension in September has paved the way for more renowned world-class brands to enter the retail market in Dubai for the first time, bringing with them the best of haute couture fashion and international lifestyle offerings to this region.

Of the more than 100 world-class brands that are being represented at the BurJuman extension, a significant number are choosing to be based exclusively at the mall.  The current and growing brand portfolio at the mall is a "who's who" of leading luxury brands, when you consider the international standing of Saks Fifth Avenue, Louis Vuitton, Christian Dior, Vertu, Hermes, Christian Lacroix, Chanel, Valentino, Prada, Kenneth Cole, D&G, Fendi, Celine, Salvatore Ferragamo, Just Cavalli, Chaumet and Loewe. Saks Fifth Avenue is anchoring the re-developed mall with its attractive two-level store occupying an area of 85,000 sq ft.

Other luxury brands based at BurJuman include Hugo Boss, House of Ferre, Fendi, Alfred Dunhill, CK Jeans, Villeroy & Boch, Van Cleef & Arpels, Rolex, Omega, Tag Heuer, Baume & Mercier, Mont Blanc, Armand Bassi, Laura Ashley, Porsche Design, Burberry, Etro, Max  & Co., DKNY, Donna Karan, Cartier, Escada, Bally, Stuart Weitzman/Moreschi, Virgin, Tod's and Paul Smith, Polo Ralph Lauren, Zara and Massimo Dutti.

By increasing the number of outlets from 190 to over 300 with the opening of the extension, BurJuman has undergone a dramatic transformation to become the most significant destination in the region.

And to mark the opening, shoppers spending Dhs 100  are being offered a gift in appreciation of their support to the mall. The gift can be collected from the mall's Information Counters.

Sabina Khandwani, Head of Research and Marketing at BurJuman, said: "By attracting the best known and most luxurious brands to BurJuman we have set the highest standards in terms of brand mix and quality in the retail sector in the region. No other shopping mall and leisure destination has such a superb collection of fashion and lifestyle brands, all under one roof. The expansion and strategic focus on luxury brands has allowed us to attract some of the biggest names not only to BurJuman but to Dubai and the UAE as a whole.

"We are constantly striving to provide the finest mix of retail partners and to offer our customers a diverse yet unique shopping experience. BurJuman is now the natural focal point for all fashion conscious shoppers. The expansion will not only provide shoppers with a wide exclusive choice but will redefine Dubai's luxury brand offering. The presence of top international brands at BurJuman is virtually an international seal of approval given to the mall by the world's best brands".

The extension, which is part of the Dhs. 1.4 billion BurJuman expansion project, has almost trebled the size of the existing shopping area. The entire  project will have an  area of  4.4 million square feet. A 22-storey office tower that is being built as part of the expansion will include state-of-the-art offices, a hi-tech business centre, a 20,000 sq ft exclusive conference hall, Internet facilities, cafes, a fully equipped gymnasium and other sports facilities while a residential complex will comprise 163 luxury furnished and semi furnished apartments  in addition to a block of serviced luxury apartments. 

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For further information, please contact
Naamat Baradhy/Anosh Ahamath,
Bates PanGulf PR
Tel:971 4 2224161,
Fax 971 4 2247839
Email; publicrelations@batespangulf.com

© Press Release 2004