- His Highness Prince Badr bin Muhammad bin Abdullah bin Jalawi Al Saud, Governor of Al-Ahsa and Her Highness Princess Haifa Al Saud, Assistant Minister of Tourism for Executive and Strategic Affairs, opened the two-day event.
- Conference tailored to local and national investors and international operators, while promoting the Kingdom’s desire to do business with the rest of the world.
AL-AHSA: - Saudi Arabia’s Ministry of Tourism launched “Destination Tomorrow” – an in-person and online tourism investment conference taking place in Al-Ahsa, located in the Kingdom’s Eastern Province.
Under the auspice of His Royal Highness Prince Badr bin Muhammad bin Abdullah bin Jalawi Al Saud, Governor of Al-Ahsa, the Destination Tomorrow conference aims to showcase Al-Ahsa’s beauty to the Kingdom’s investors and international operators, while promoting the Saudi’s desire to do business with the rest of the world.
The conference is holding sessions designed to demonstrate the value of investing in the region and discuss and promote the investment process. The two-day conference also features a tour of the region’s Al Qarah Mountain.
His Highness Prince Badr bin Muhammad bin Abdullah bin Jalawi Al Saud, Governor of Al-Ahsa said: “Destination Tomorrow in Al-Ahsa highlights the landmarks of our country and its tourism achievements. Al-Ahsa is a place where we celebrate sun, sand and water. It is one of the most promising, creative cities and was recently celebrated as the capital of Arab tourism in 2019.
“Al-Ahsa is on the World Heritage List, a worthy global recognition for its great historical value and archaeological sites. We are also proudly on the UNESCO Creative Cities List in the field of handicrafts and folklore. Al-Ahsa will continue to grow with a sense of renewal – with the aim to preserve its culture and heritage.”
His Royal Highness also extended his heartfelt thanks to His Excellency Mr. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia, Her Highness Princess Haifa Al Saud, Assistant Minister for Executive Affairs and Strategy, and to His Royal Highness Prince Saud bin Nahar bin Saud bin Abdulaziz, Deputy Minister for Tourism Activation.
Her Highness Princess Haifa Al Saud, Assistant Minister for Executive Affairs and Strategy, Ministry of Tourism of Saudi Arabia said: “Destination Tomorrow Al-Ahsa is the first in a series of tourism investment conferences that we will hold in tourist destinations that have been identified in the National Tourism Strategy.
“We are here to learn about what we need to enhance investment opportunities, overcome obstacles, and most of all, open a constructive dialogue with investors. The most beautiful thing about Al-Ahsa is its people who are ready to continue investing in the area. The foundations are already here to advance national tourism to international levels.
“The Ministry of Tourism, our partners throughout the sector and government agencies are here to listen, support and explore huge investment opportunities in the region. Together, we realize the importance of communicating with investors as we continue to work with them in order to develop and empower the tourism sector and ensure its growth and prosperity.”
The two-day event will also see attendance from key government representatives, speakers from major hoteliers, including Accor, the Radisson Group and Intercontinental Hotel Group, and consulting bodies such as PricewaterhouseCoopers.
Mahmoud Abdulhadi, Deputy Minister for Tourism Investment Attraction, Ministry of Tourism of Saudi Arabia said: “This is a fantastic opportunity to help to create a constructive dialogue with all key stakeholders and generate a deeper understanding of Saudi Arabia’s tourism investment opportunities.
“By attracting tourism investment in the Kingdom, we can not only continue to build our tourism offering and support our Vision 2030 targets, but we can provide travelers and consumers with a greater choice.”
Destination Tomorrow Al-Ahsa builds on the Kingdom’s strong track record of tourism investment attraction. The Ministry of Tourism is working with both private and public sector partners, internationally and domestically, to increase infrastructure and visitor capacity. In 2021, the Kingdom had USD 5 billion of committed capital coming into the tourism sector and increased airport capacity by 100,000 passengers per annum.
Major hospitality players are investing heavily in Saudi to establish a first-class, luxury tourism infrastructure, with a target of over 55,000 additional hotel rooms by 2025 with considerable expansion from Accor, Louvre, IHG, Hilton and others.
Most recently the Radisson Group announced the opening of a regional office in Saudi Arabia, in a meeting between His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Radisson Group CEO, Federico González.
Investors looking to follow the conversation can visit: https://www.destinationtomorrow.com/
-Ends-
About Destination tomorrow:
Destination Tomorrow Al-Ahsa is a high-profile, in-person, and online hybrid investment conference hosted by Saudi Arabia’s Ministry of Tourism.
The conference features government-led programs, addressing an audience of investors, tourism operators, hotel brands, travel agents and a selection of public & private industry organizations.
Destination Tomorrow Al-Ahsa features critical informational sessions for handpicked investors from the region. Investors will experience the potential of each destination and connect with partners and respective authorities to make most of their time at the conference.
Key site visits and networking opportunities in Al-Ahsa will allow multiple opportunities for delegates to initiate deal discussions, while the conference sessions provide knowledge-exchange opportunities to better understand investment ROI.
LAUREN BRUSH
Director
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