Largest Microsoft Dynamics Partner, Columbus IT recently announced the Middle Eastern release of Microsoft's leading business solution at a key event attended by decision makers and business leaders
06 February 2007, Dubai - Microsoft Corp. and leading Microsoft Dynamics Partner, Columbus IT recently announced the release of Microsoft Dynamics AX 4.0 in the Middle East. At the major event held at the Fairmont Hotel in Dubai, Columbus IT demonstrated the distinguishing flexibility and adaptability of the global Microsoft business-management solution. The launch event also included an interesting session by renowned process management expert, Brian Willcox, on building efficiencies through driving the right processes within manufacturing and supply chain.
The session highlighted the business and technical benefits available through the deployment of AX 4.0. ERP Users and professionals also keenly noticed vast improvements in the use of web services and other enhancements towards delivering a complete ERP package to automate and streamline processes across a company's different departments, including financials, customer relationship, business services, human resources, manufacturing and the supply chain.
The event was well attended by a wide mixture of visitors ranging from entrepreneurs and leading industry professionals to application specialists and IT experts. Despite the large attendance, guests utilized the opportunity to discuss and debate several issues and queries with senior officials from Microsoft and Columbus IT.
Along with a process-driven product demonstration, the event also conveyed the benefits of ERP through the wide knowledge and experience of Brian Wilcox, who has over 20 years of experience in materials management and ERP project management. The distinguished ERP professional is also the author of the established study series for the internationally recognized CPIM examinations.
The session covered several key challenges within manufacturing and supply chain, covering important concepts such as supplier relationship management (SRM), the bullwhip effect and Supply Chain Operations Reference (SCOR) model. Further, Mr. Wilcox also detailed the significance of maintaining customers and the growing role of Customer Relationship Management (CRM) in organizational success.
"Microsoft Dynamics AX 4.0 is a proof that Microsoft is delivering on its vision around the next generation of business applications. Dynamics AX 4.0 includes role-based user experience, SharePoint portals, contextual business intelligence, and easy integration and extensibility through Web services. The powerful and intuitive Microsoft Outlook user interface will help users to easily access the ERP data relevant to their position within a company. Other Dynamics AX 4.0 features include: RFID (radio frequency ID), service management, global search capability across the whole application," said Tamer ElHamy, Business Solutions Manager, Microsoft Gulf.
"By delivering this flexibility and adaptability, Microsoft Dynamics AX 4.0 is transforming business applications to fit the way businesses and users work. No matter what industry you are in, our certified partners can extend the solution with their own particular vertical expertise, and Columbus IT today was a clear example," added ElHamy.
"In recent times, the Middle Eastern economy has seen rapid growth across multiple verticals. The sharp rise in demand has challenged manufacturers, distributors, wholesalers, retailers and service providers to streamline processes and build efficient practices to ensure uninterrupted business growth and competitive advantages. We, at Columbus IT, offer the ideal tool to deploy, implement and strengthen your processes through Microsoft Dynamics AX 4.0. Currently, we are the largest global partner for Microsoft Dynamics AX, and now, we look forward to serving growing enterprises in the region as well," concluded Manjeet Singh, General Manager, Columbus IT Middle East.
Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.
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About Columbus IT
Columbus IT is a global technology consulting company specializing in improving the performance of your operations by implementing ERP, BI and CRM systems. Our industry specializations are Retail, Manufacturing, Distribution, and Professional Service. We are the most experienced company in the world for Microsoft Business Solutions implementation and support. We have over 1000 employees who work in 28 countries around the world, and customers in 57 countries. Underscoring our leadership in the industry, we have been recognized as 'Global Partner of the Year' by Microsoft. Our customer base consists of more than 5,000 successful implementations since 1989. Bringing international vertical solutions and an established implementation methodology to the region, Columbus IT Middle-East currently serves the region through offices in Dubai, Abu Dhabi, Riyadh, Dammam, Jeddah and Bahrain.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Media Contact:
Anilesh Kumar
Business Development Manager
Columbus IT Middle East
Email: aku@ae.columbusit.com
Mob: +971 50 4573702
© Press Release 2007
