Details of the three new shows Paperworld, Festivalworld and Playworld Middle East were announced today during a press conference in Frankfurt
DUBAI - Epoc Messe Frankfurt GmbH is investing in Dubai with the launch of three new shows, Paperworld, Festivalworld and Playworld Middle East to take place at Dubai International Convention and Exhibition Centre from March 7 to 11, 2011. Details of the three new shows were announced today at a press conference in Frankfurt, Germany, on the sidelines of Paperworld, the leading international trade fair for Paper, Office Supplies and Stationery.
Dr Michael Peters, Member of the Board of Management at Messe Frankfurt GmbH and Mr Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt GmbH were joined by Mr. Khalid Al Fahim, Director, Business Development, Dubai World Trade Centre.
Mr. Ahmed Pauwels, said: "We are very excited to be expanding and launching our mother brand's signature shows in the Middle East for the very first time. These shows are well established brand names for the Messe Frankfurt Group. The launch of the new shows in Dubai will further strengthen the brand name and its reach. Playworld Middle East is an excellent concept developed to run parallel to the Festivalworld and Paperworld shows, with a similar feel and style to the 'world' concept."
Mr Khalid Al Fahim stated: "I have received a warm welcome to Messe Frankfurt's headquarters and it is a great pleasure to be here today. Messe Frankfurt is a valued customer of ours and we are delighted that they are investing to further grow what is already a burgeoning trade fair market in Dubai. I look forward to enjoying a long and successful partnership with Messe Frankfurt with the launch of these exciting new shows."
Paperworld Middle East will bring the world of office and paper supplies to the Middle East. Festivalworld Middle East is a development of the well established brand in Frankfurt, which is the world's leading trade fair for event decoration. It has been adapted to suit regional needs, with a new international name. A re-branding of the Middle East Toy Fair which Epoc Messe Frankfurt has run since 2002 in Dubai, Playworld Middle East is a new image and unique name in the trade exhibition's industry. The three interconnected exhibitions will run concurrently with the first editions to take place in March 2011.
Mr Ahmed Pauwels added: "We have done a lot of research into these industries and feel that Dubai is the ideal venue for this investment. With the launch of the three new shows we will now have 11 trade fairs under our umbrella in Dubai. We look forward to working closely with the team at the Trade Centre to ensure thorough and well executed exhibitions."
During the press conference Dr Peters explained Messe Frankfurt Group's global brand strategy, focusing on the new shows and Mr Pauwels gave further details about the show concepts and product profiles. Finally, Mr Al Fahim gave an overview of Dubai International Convention and Exhibition Centre and its event facilities, as well as Dubai and its offerings as a key destination for business and exhibitions in the Middle East region.
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Epoc Messe Frankfurt Compaeny profile:
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany's leading trade fair organizer. With 424 million Euros in sales in 2009* and more than 1,500 employees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hub for the region.
The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec trade fair and conference, Materials Handling Middle East, Hardware & Tools Middle East, Garden & Landscaping Middle East, ISH kitchen & bath Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East, Festivalworld Middle East and Playworld Middle East.
*Preliminary figures for 2009
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© Press Release 2010
