Dubai, UAE; March 23, 2011: Merle Norman Cosmetics, the pioneer in America's skincare and cosmetics industry, has opened its fourth studio in the UAE on Jumeirah Beach Road.

Designed as a stand-alone studio outside a mall environment, the new outlet assures greater privacy for customers in selecting their choice of beauty products. Customers can explore the Merle Norman product range, try the products and experience the complimentary signature Skin Assessments and Foundation Checks.

The key features of the new outlet include a private facial room to provide a soothing ambience to customers as well as dedicated rooms for nail services and make-up artistry, with trained beauty professionals for expert advice and service.

"Merle Norman has established its credentials and differentials in the beauty sector of the UAE in a short span of time. The opening of the fourth studio underscores the success of our personalized approach to beauty care and the growing appeal of the Merle Norman products," said Mamta Thakkar, UAE General Manager of Merle Norman Cosmetics.

She added: "We are a one-stop-shop beauty hub that upholds the heritage of Merle Norman's original concept of 'Try Before You Buy' philosophy, where women can test the products before making their purchase decision."

Merle Norman Cosmetics, headquartered in Los Angeles, has its own Research and Development department to ensure smooth product development process. Using state-of-the-art technology and high-quality ingredients and formulations, the brand researches, develops, manufactures and distributes its own line of top quality skincare and makeup products.

The leading American skincare and makeup brand is consistently ranked the #1 cosmetics franchise in US-based magazine, Entrepreneur, year after year and is ranked #34 of the top 500 franchises.  

For bookings at the new Jumeirah studio, please contact 04 - 3427232. Other Merle Norman Cosmetics Studios are also located at Sharjah Mega Mall, Level 2 (06 5748380); Festival Centre, Dubai Festival City, Level 1 (04 2328566); and Mirdif City Centre, Level 1, South Entrance (04 2840770). For more information, please visit www.merlenormanuae.com.

Join Merle Norman Cosmetics on at http://www.facebook.com/pages/Merle-Norman-Cosmetics-UAE/187912674568033

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About Merle Norman Cosmetics:
Merle Norman Cosmetics, Inc. headquartered in Los Angeles, CA, features exclusive skin care and makeup products. The brand is named after its founder, Merle Norman, who established the first studio in 1931, in Santa Monica. Since then, the brand has come a long way with more than 2,000 independently owned and operated Merle Norman Cosmetic Studios in the USA, Mexico, Canada and most recently, the UAE. The UAE is Merle Norman's first market outside of North America and currently hosts four studios in Sharjah Mega Mall, Dubai Festival City, Mirdif City Centre and Jumeirah Beach Road with an additional studio set to open in the Emirates later this year.

For further information, please contact:
Kelly Home / Sheila Baldago / Iman Ahmed
ASDA'A Burson-Marsteller
Tel: +9714 3344550
k.home@asdaa.com / s.baldago@asdaa.com / i.ahmed@asdaa.com

© Press Release 2011