Media Watch Middle East and eMediaMonitor to provide real-time broadcast monitoring services in the Middle East, North Africa and Sub Saharan Africa.
Dubai, UAE, 21 February 2011: Media Watch Middle East has partnered with eMediaMonitor to offer enhanced monitoring of over 250 Arabic television and radio stations for PR and communications professionals around the world.
The Dubai-based media monitoring company will be using eMediaMonitor's newly developed Pegasus system to monitor broadcast content on a near-real time basis, which is fully digitized and accessible online 24-hours a day.
Mazen Nahawi, Managing Director of Media Watch Middle East, said the Pegasus system was selected following a thorough evaluation of technology providers around the world as it proved to be unparalleled in terms of its audio and video search technologies, as well as its Speech-to-Text capabilities.
"The Middle East has witnessed explosive growth in the number of satellite channels over the past decade, as connectivity and freedom of speech continue to grow," Mr Nahawi said.
"TV is an increasingly important source of information for our clients and still the only media to influence a large audience in seconds, posing an ongoing challenge for PR & communications professionals. Whether it's reacting to a crisis, gathering competitive intelligence or simply monitoring your coverage, media monitoring needs to be delivered quickly and accurately."
Austria-based eMediaMonitor is one of the world's leading providers of technically advanced radio and TV monitoring solutions.
Thomas Netousek, CEO at eMediaMonitor, said: "Media Watch has an established and unrivalled market leadership. We are pleased to be able to play a key role in delivering the benefits of both real-time broadcast monitoring, archive search and data analysis to their significant list of clients".
The two companies finalized their partnership after working closely together for the past year testing service and quality levels, with integration of eMediaMonitor's technologies as an integral part of Media Watch's comprehensive media monitoring solution now complete.
Mr Nahawi added: "We are confident this system will answer ever-growing market demands offering our clients the most advanced broadcast monitoring technology to help them achieve rewarding business results."
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About Media Watch Middle East
Established in 2002, Media Watch is the first dedicated media monitoring company in the region to offer consolidated comprehensive news monitoring from print, TV, radio, internet and analysis/research services via a single online platform. Media Watch helps communications professionals maximize results in media relations and provides solutions designed to give clients the ability to target and analyze their messages more effectively. Media Watch has a rapidly growing team of over 180+ correspondents in 31+ countries spanning the Middle East, Levant, Africa and the Indian Sub Continent. With cutting edge technology and innovative products, hundreds of clients regard Media Watch as a trusted source for media monitoring, analysis services and commercial intelligence.
About eMediaMonitor
eMediaMonitor headquartered in Vienna is a technology leader in providing e-services for Broadcast Monitoring, Audio/Video search and retrieval. eMediaMonitor systems are used in wide ranging applications allowing users access to both real time and archive content. Specific market based speech software delivers data and analysis for business intelligence.
© Press Release 2011
