26th January, Dubai, UAE: McCollins Media, a full service communications agency, has been invited by Middlesex University to host a Social Media Workshop. McCollins Media introduced their Social Media department to cater to the rising popularity, demand and need of connecting clients on the social network. The workshop is set to commence from 30th January and will conclude with a project on social media on 10th February 2011.

At the moment, the course is being offered to the second year students of the Bachelors of Advertising, Public Relations and Media (Honours). Social Media has seen a meteoric rise in the last few years with brands reaching out to their target audiences on websites such as Twitter, Facebook, etc. Social Media has allowed brands to have quicker access and reaction time to any consumer queries/requests or complaints.

Meghna Kothari - Director, McCollins Media, "With Social Media getting such prominence it's become important to have a tutorial on this vast subject. While people roughly get what social media is about, for those aspiring to be a part of this industry directly, it is imperative to understand the various aspects of 'Social Media'. With this workshop, we aim to take the first steps in realizing the importance of social media and its role in building brands."

The workshop will be conducted by Meghna Kothari, Director, McCollins Media and Mani Karthik, Director - Online Marketing & Social Media, McCollins Media. It aims at offering a certified induction into the subject of Social Media and will cover the following topics -

  • What is Social Media?

  • Why do we need Social Media?

  • Social Media in UAE

  • Social Media and Brands

  • How to measure Social Media

  • Career's in Social Media

  • Project on Social Media

Evelyn Stubbs, Media Campus Programme Coordinator at Middlesex University added, "This is an excellent opportunity for our students to meet and learn from professionals in the Public Relations industry and we are grateful to McCollins Media for their collaboration in this vital area of media studies."  

As part of the workshop, students will also be given an assignment to create a social media strategy. The best strategy stands to win an Apple I-Pad and an internship offer at McCollins Media in the Social Media Department.

-Ends-

About McCollins Media
McCollins Media is a full service communications agency offering Public Relations, Social Media, Design and Events support. McCollins commenced operations in 2009 as the second venture of its parent company Red Orange Events FZ LLC. Red Orange Events was established in 2007 in Dubai and today stands as one of the most respected and comprehensive integrated events companies in the region.

McCollins Media comprises a multi-cultural team of dedicated professionals, specializing in their individual fields and handling retainer accounts as well as project based assignments. At McCollins, we endeavor to offer bespoke solutions to each of our clients and provide an enriching and value added experience.

About Meghna Kothari
Meghna Kothari is the Director of McCollins Media which offers services in Public Relations, Social Media Marketing, Events and Design. Meghna is a young entrepreneur armed with determination and focused goals in sight. Meghna is a graduate in Retail Management and also has a degree in Fashion and Merchandising. Meghna conceptualized McCollins Media with the aim of offering a fresh approach to client requirements in the field of communications. The approach remains to combine traditional and modern means and offer a balanced and high yielding strategy to support and achieve brand goals in their respective markets.

About Mani Karthik
Mani Karthik is the Director - Online Marketing & Social Media at McCollins Media, a Dubai based full service communications agency. An MBA graduate, Mani started off his career as an SEO (Search Engine Optimization Expert) with the world's largest online stock photo agency Alamy. Mani has worked with several international brands across sectors, such as Great Wraps, The Wright Sisters, Tango Mag, LA Kings, Sramana Mitra, Budget Pulse and WQN Networks helping them with their Online Marketing and Social Media efforts. Often quoted in the media, for search & social media insights, Mani is one among the 'Top 10 Twitterati of Dubai' according to The National.

About Middlesex University
Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus which opened in January 2005, has over 1,700 students from over 60 nationalities and offers 30 undergraduate and postgraduate programmes in a wide variety of subject areas. The origins of Middlesex University date back to 1878 and it is one of only a handful of UK universities to have been awarded three Queen's anniversary prizes. In 2007, Middlesex was ranked second in London for Teaching and Learning (HEFCE) and the 2008 Research Assessment Exercise (RAE) rated research at Middlesex as 'Top 10 among new UK universities'.

For further information please contact: 
Monica Tomar
Account Manager
Mob: 00971-50-3567991
Landline: +971-4-445 6848
Email: monica@mccollins-comm.com

Manjeet Varerkar
PR Executive
Mob: 00971-50-5454274
Landline: +971-4-445 6848
Email: manjeet@mccollins-comm.com

© Press Release 2011