Boosting a Growing Portfolio of Trendsetting Subsidiaries

Kuwait, 30th January 2011 - In conforming to its strategic expansion efforts aimed at covering an ever growing spectrum of innovative products, services and solutions, Masiya announced the birth of its latest subsidiary company, PiXiL.

Operating through offices in both Kuwait and the United Kingdom, this up-and-coming business development company is specialized in application development for smart devices and other mobile computing devices. It boasts experience in all major smartphone platforms such as iPad, Android and BlackBerry as well as unrivalled expertise and revolutionary offerings to deliver solutions that take advantage of device capabilities and best-in-industry technology, while conforming to user expectations every time.

According to PiXiL CEO - Mr. Omar Abdon - "The company will provide a wide range of smart-device application services including development, design, marketing and advertisement. At PiXiL, we saw the potential of mobile computing and smart-devices and put together a team of highly qualified engineers and designers--a team that can think ahead of the curve. We started by focusing on iPhone development, releasing of some of our own highly popular iPhone applications."

Mr. Abdon went on to add that PiXiL seeks to help businesses change their traditional e-markeing mediums, such as websites for instance, to adopting mobile marketing applications, since these have emerged as the new groundbreaking marketing tool.

"Today, we are looking to deploy the occasional iPhone or Android application of our own. As the platforms evolve, with changes to hardware features, and changes in mobile Operating System versions, we too make sure that Pixil stays abreast of all the latest revolutionary innovations in the field", he added.

-Ends-

About Masiya
Masiya is a systems integrator and provider of IT and Telecommunications solutions established in 2001 in the State of Kuwait, with corporate branches in the United Arab Emirates, Egypt and Iraq; and active operations in Bahrain, Saudi Arabia and Nigeria.

The company provides applications development, customization, advanced power technology and smart buildings solutions among others. Masiya also designs, develops and installs customized wireless coverage solutions for indoor and outdoor communications; in addition to maintaining, enhancing and managing existing networks.

For further information please contact:
Rasha Sallam
Masiya
Tel. (965) 22250222 ext. 1213
E-mail: info@masiya.net

© Press Release 2011